Domain Name And Internet Articles

Law Firm Internet Marketing An Executive Summary Using The Q&A Format ? Part III

Shouldn?t the vendor I select for law firm Internet marketing have built lawyer websites before?

No. In fact some of these types of vendors that tell you how dozens, hundreds or thousands of lawyers have bought websites from them are probably the most expensive options in the marketplace for law firm Internet marketing with not nearly as much value delivered compared to what you can get from other vendors at a lower price. Remember that some of those ?high end? vendors have high end overhead, stockholders, and come complete with sales reps that come to visit you in person even. That is all heavy overhead to bring to the law firm Internet marketing process. I have also found they want to sell you ?marketing packages? (or tell you that you also need a blog with your website) that are pricy which usually include marketing on their heavily trafficked sites where they will list you with a group of your close competitors for the visitor to select from. I don?t know about you, however, I want my prospective clients to come directly to me from the search engine. I want them to fall in love with me and not look at my competitors and hope they pick me out of the group on these sites. So I will spend my money getting the folks directly to my CTPM site thank you. Also remember the competition on the Internet is all about keywords and has little to nothing to do with if you are doctors, lawyers, plumbers, or roofers. Keywords are keywords, content is content and all of the other issues I wrote about are the same in Internet marketing in general as well as law firm Internet marketing in particular. I am more interested in if they know what I know as an educated consumer and how their own site ranks in Google Page Rank, how the sites they built look via Google Page Rank as well as how they look with Alexa before I spend my money. Having said all of the above if you think you need a vendor who has done a lot of lawyer sites I have found a vendor that is probably at the higher end of the price range that has done a lot of lawyer sites and has done them pretty well to very well in my opinion. This company is not of the types I spoke about at the very beginning which are parts of major corporations with stockholders and sales reps etc. It is http://ConsultWebs.com Inc. at http://www.consultwebs.com. If you use them do be sure once you negotiate your purchase from them that you ask them for a discount since I noticed they do give referral fees.

You keep talking about the number of pages on the site with respect to law firm Internet marketing. Why is that important?

One of the reasons I tell you that you need at least 20 keywords to write content to is because it is believed search engines consider 20 to 80 pages or so to be a medium size site. One of the more major factors search engines use to determine page ranking is the total number of pages on the site. Most attorneys have small sites (less then 20 pages). You will be out in front of the pack with law firm Internet marketing if you have a medium size site. Lastly, you want to have as part of your ongoing marketing plan of your site to add on average one new page per month to your site. Why? Because over time you would be adding 12 pages per year which will push you up the rankings each month and one day you will have a large size site which will make you virtually unassailable you your competitors. Finally, if you have selected your domain names correctly you will have a salable asset worth a large amount of money since it will be a mighty law firm Internet marketing machine for you by then.

Whoooo. You just said, ??selected you domain name correctly??. Is YourLawFirm?sNameLaw.com a good domain name for law firm Internet marketing?

Sorry to say no. Most lawyers have poor domain names on several counts for law firm Internet marketing purposes. Your domain name does affect your page ranking. First the name does not include one of your main keywords, which is the ideal or at least the domain name describes what you do. Second, using the name of the firm is often not a salable brand. Third it does not fit the psychographics of most prospective clients. Fourth often it is not easily memorable and often difficult to spell if you can remember the name. In fact, some attorneys don?t even own the domain name they do have since the vendor registered it they may own it. Lastly, some firms will need more than one website since you may need to have a website for each of your top two or three practice areas.

Is there anything else of an intellectual property nature I need to be aware of in this law firm Internet marketing process?

Yes. First be sure that you indeed own the copyright to the entire website including the code, graphics, text and photographs that created the website. It is all yours. If not then I would not go with that vendor. Also be sure the vendor warrants that it owns or has all permissions to use any copyrighted material that they use in building the website. Also if the vendor is hosting your website be sure they have in place in the agreement what they are to do should the hosting equipment go down (like transfer your site to another server) and what are the remedies for interruption of service for more than short periods of time (short meaning hours at the most). Frequent loss of service should enable you to leave that service with no penalties. Some of the attorneys I have coached have said they had to buy their own website again when they wanted to move. A no fun situation so don?t let that happen to you.

OK, we have completed part three of law firm Internet marketing and we are on to part four that will complete the series. In part four we will cover what your marketing budget might look like for your law firm Internet marketing, what you need to know about blogs and blawgs, pay per click, where to learn more should you want to dig deeper than this executive briefing and more so read on to part four.

Henry has individually coached well over 500 attorneys. You can get more free, in depth and objective information on increasing your revenue while reducing your work hours available now at http://www.law-firm-marketing-coach.com

Other Article Sites

findabook.com  moneycd.info  a-mortgage.info   about-lemon-laws.info  aboutstudentloans.info
all-about-publishing.info  auctions-articles.info  bestcollege-university.com  bestispconnection.com
biblefolder.com  blogger-website.com  books-used.info  brokers-guide.info  buywindows.info  cable-dsl.info
career-miner.com  carpel-tunnel.info  cashinaflash.info  cashloanreviews.info  casinobell.com  chat-house.info
clearmycredit.info  collegeloantips.info  crones.info  depression-articles.info   dirnic.net  dishguides.info
divers-below.com  expodog.info   financewizz.com  fire-insurance.info  getgood.info  handleit.net   it-idea.info
health-supplies.info  hosting-right.com  insidealert.com  insurance-facts.info  jobs-employment.info
justgood.info  lookgold.net   lowcost-travel.info  money-source.info  myhostzone.info  numisblog.com
peoplesearchfinder.info  pr-articles.info  realeas.com   refinancing-guides.info  spyware-remove.info
telelot.info  the-law.info   toppaid.info  travel-deals.info  travelcorrect.com  wedding-guide-site.com
your-blog.info  your-credit.info

MORE ARTICLES:

General Pointers And Precautions Of Buying An Expired Web Domain
As every transaction that involves the transfer of an expired web domain is unique and special, it is quite difficult and strenuous to provide a list of advisories and precautions that can help novice expired domain name investors. Here are some common pointers and precautions that provide an air of safety and security while dealing with expired web domain.

Domain Names 101 - A Dummies Guide to Choosing Great Domain Names
When it comes to choosing your domain name, do not allow yourself to get stressed out or worry over choosing the perfect domain name that will make your website a success. When it comes down to it, there are several things you can do to ensure you choose the best type of domain for your business, and after that any number of domain names will work effectively for you.

Create Domain Names - Finding and Choosing Domain Names that Work
You've seen them.

Domains: Buying an Existing Domain Name Vs a New Domain Name
No one can deny that the Internet is here to stay and that businesses who do not embrace the internet are going to struggle in the coming years. With the Internet and Search Engines reaching a new level of maturity, I have noticed in their rankings that they are beginning to put more and more weight on the age of the domain in their index and because of this we have now reached a crossroad for many businesses to evaluate whether they are better off buying an existing domain versus registering a brand new domain. But Buyer Beware!

Having a Domain Name And Web Site Gives Your Business The Key To The Door
Just like all things in life, the ways to run a business are rapidly changing and evolving. The potential involved with having a domain name/web site is staggering to say the least.

Using Expired Domain Software To Grab An Excellent Expired Domain Name
In practice, grabbing a good expired domain name is a cumbersome and difficult exercise. Grabbing an excellent expired domain name not only needs an extra effort but also a quick reflex and lightening action to beat the online competition. To make things easier and to quickly find expired domains, you will need to find a way or method that helps grow in the expired domain name business. In this regard, good and efficient expired domain software comes very practical and handy. A piece of expired domain software is also a useful tool that can provide you that extra edge to your business efforts.

Domain Name Promotion And Web Site Design/SEO
If you do not have one million dollars in your pocket, you might find reading what I have to say worth a moment of your time.

Internet Domain Registration - Establishing and Transferring Your Domain Name
If you're in business, one of the most important things to you may be your ability to establish an internet presence. Operating some type of functional web site for your business helps your customers find you, can present additional marketing opportunities through e-commerce, and offers advertising opportunities that you can not get elsewhere.

Available Domain Names - 3 Reasons To Buy An Existing Domain Name
When the time comes to set up your own internet business one of your first thoughts is to buy a domain name to establish a web site for your new business You may spend a lot of time dreaming up possible names and testing their availability but there is another option you should consider -- buying an existing domain name

Domain Name Investment Pays - Says Domain Name Expert John Motson in His New Book
"Domaining Manifesto" a new book by John Motson, professional domainer and author of DnXpert.com, reveals key strategies to register, manage, negotiate, buy, sell, protect and monetize internet domain names.

Learning More About Expired Web Domain Expiry And Deletion Patterns
Why is it important to learn more about expired web domain expiry & deletion pattern Read on to find out more

Making Your Expired Domain an Enduring Income Creator - Creating the Magic of Expired Domain Gains
Your expired domains could be the treasure house of unlimited and continuous internet wealth that eventually may create amazing expired domain gains An expired domain is also a future and potential weapon capable of setting up an online money making machine

The Wonderful World of Domain Flipping-Flipping Expired Domains to Your Advantage
Domain flipping is an exciting and a promising technique of making your expired domain a successful money earner, as well as a stable income generator There is lot to learn from domain flipping and its wonderful principles

Internet Domain Registration – Top 10 Most Frequently Asked Questions on Domain Name Registration
Here are the top ten most frequently asked questions regarding on Internet domain name registration:Q1. Which characters are allowed in Internet domain names?A: For normal ASCII domain names, the letters a-z, the numbers 0-9, and one special character, the hyphen or dash "-".