Domain Name And Internet Articles

Law Firm Internet Marketing An Executive Summary Using The Q&A Format ? Part II

You mentioned ??your page ranking.? What is page ranking and how do I get my pages ranked in law firm Internet marketing?

You don?t have to do anything to get your web pages ranked in law firm Internet marketing. It happens when the search engines send their spiders out to read your site. Google Page Rank is the standard on the Internet for success since 47% of the people on the Internet go to Google to do their searching and the other major search engines (Yahoo and MSN) use similar models as Google. If you rank high at Google you will rank high anywhere. The Google Page Rank system is from 0 to 10 with 10 being high and 0 being low. Probably more than 98% of sites on the Internet are ranked 0, 1, or 2. I do recommend you go to Google and get a Google Tool Bar since then you can see the Google Page Rank they have given you and every other webpage you ever visit. This is a very useful tool in law firm Internet marketing. First it tells you how you are doing with your website. Next it tells you how well your competitors are doing with their websites, which tells you what you need to do to get a higher Google Page Rank so you are above them in the search engine results. Finally, it tells you how well your vendor has done for you in law firm Internet marketing and if you are searching for a new vendor it can tell you if they know what they are doing since they should show you sites they have built that have good Google Page Ranks. For sure that vendor?s site should have a good Google Page Rank don?t you think? There is another ranking system called Alexa that is not one you need to be as aware of based on Alexa toolbar users (well over 10 million of them last I knew) and where they are going. You can get their toolbar at http://Alexa.com. Alexa ranking is based on the lowest number being the best and the highest number being the worst. A low number is under 500,000 thus indicating a website that is in the top 1% of all websites in the world in terms of the traffic that comes to their site. For example http://CNN.com is #26, http://GE.com is 4,719, Google is #3, Yahoo is #1 and MSN is #2. The poor Alexa ranks are in the millions with most websites on the Internet being Alexa ranked ?no data? not being at all unusual. You site is likely to be ?no data? ranked, as are most lawyer sites by far. So be more concerned about your Google Rank.

You have been talking about ?competitors? a lot in. Who are my competitors in law firm Internet marketing?

Your competitors in law firm Internet marketing are those people who are trying to rank high at the search engines for the same keywords as you are trying to rank high on. If your down the street lawyer competitor knows nothing about keyword research and how to build a law firm Internet marketing system then he will not be much of a competitor for you on the Internet. Fortunately or unfortunately most lawyers are doing it all wrong with vendors who are over charging and under delivering. You have a great opportunity to get out in front of the pack and stay there because by the time they wake up you will be so far out in front they almost certainly won?t be able to catch you in law firm Internet marketing.

Some way back you mentioned ?RSS?. What is RSS in law firm Internet marketing?

RSS stands for ?Really Simple Syndication?. Trying to stay up with all the new information on the Internet is clearly difficult given the size and growth of the Internet. What if you had a really simple way to get the new information posted at your favorite websites or get their newsletters without them getting caught in spam filters? That is what RSS is designed to do. You sign up on the web site of one of your favorites for RSS and they will send information (text, audio or video) to your RSS news reader on your computer or to your web based news reader (I use http://Yahoo.com). Where can you get these news readers? Here are some options:

For Windows www.Newzcrawler.com www.newsgator.com/NGOLProduct.aspx?ProdId=FeedDemon www.awasu.com/

For Mac OS X www.newsfirerss.com/ www.newsgator.com/NGOLProduct.aspx?ProdID=NetNewsWire

For Web Based www.bloglines.com/ http://my.yahoo.com/ www.newsgator.com/ngs/default.aspx

While this technology is still new it is growing. Some Internet marketing experts think it will overtake email as the ?killer application? on the Internet in a few years since it fixes the spam problem and reduces the number of newsletters coming to people?s inboxes. It is good but probably not that good. Right now I would put it on your site as a useful tool in law firm Internet marketing if you offer a newsletter or add content regularly since people who use RSS are going to be very interested prospects if they sign up on your site using RSS.

You said earlier ?over charging and under delivering.? What should I expect to spend on an Internet marketing site with a vendor that can deliver excellent results?

You may or may not have to ?start over? if you have a site now. Also know some vendors charge by the hour, some by the project and some a mixture of the two. If you are looking for a ?value vendor? (one who is not the cheapest but also not the most expensive) to build a new website with all of the factors I have spoken about in place you will need to expect to spend from $8,000 to $12,000 for the new website. At this level of spending the website should have 20 pages or maybe a few more in total with the entire ?on site? SEO in place. The fee for the site should include the services of a Webmaster (think of this person as being much like a ?general contractor? who is building your dream house), keyword researcher, web designer, technician, and website copywriter. If you are looking for someone who is going to do the ongoing webmaster role (think here of having a professional Internet marketer on you team) taking you from where you are now with an existing site to excellent results then work with you ongoing to assess your current website circumstances in detail, make a plan for how to improve your circumstances via your current vendor, manage your current vendor so they implement that plan (or if necessary make the recommendation to you to leave your current vendor as well as find you another more appropriate vendor) you can expect to pay around $70 to $90 per hour to get a quality USA based person to do the job for you.

If you want to view his in depth ?Internet Marketing Guide? you can go to http://www.CannonFireMarketing.com. Richard?s guide will take you much, much deeper than this executive briefing can. Richard is one of twenty-five SBI Certified Webmasters that you could ?shop? if you desire at: http://directory.sitesell.com/certified/index.html. In the interest of full disclosure Richard built my medium size site (and growing) and has been a valuable addition to my team. Ken Evoy, MD, that I mentioned earlier, developed the CTPM model of Internet marketing that currently serves over 30,000 primarily small businesses with their Internet marketing needs, founded and owns the SBI system.

That is more than I expected to spend on law firm Internet marketing. Are there other options?

Yes. If you don?t currently want to budget for $8,000 to $12,000 you could begin with a 10 to 15 page site but be sure to do the keyword research (Richard Cannon can do this for you and is a master at it, one of the other SBI Certified Webmasters or maybe your current vendor). The lower number of pages would bring the cost down considerably. Later you can add pages (a must in law firm Internet marketing ? like a page per month for solo and small firms). You could also go to http://guru.com (a virtual marketplace complete with a mediated process) where you can find cheap vendors (think India, Singapore, New Zealand, South Africa and Europeans here at $12 to $50 per hour) as well as value vendors (think $50 to $100 per hour in the USA). If all you want is a ?brochure holder? type of site (so you don?t look behind the times) you can get one of those built without the keyword research for maybe as little as $800 to $1,000 by a value vendor or half that or less by a ?cheap vendor?, however, you will likely ?throw that away? when you decide to move up to law firm Internet marketing type site. If you really, really want to go inexpensive you could go to http://Yahoo.com?s home page and scroll down on the left side of the page to ?small business? and click on that where you can buy something as a decent brochure holder type of site at a cheap price per month.

OK friends, we have completed part two on law firm Internet marketing. In part three we will cover should you have a vendor that has done lawyers websites in the past over a ?plain? vendor, why do I keep mentioning the number of pages on a site, how to avoid overpriced vendors, what your domain name should be, intellectual property issues to consider and more. So keep on reading with part three to learn more on law firm Internet marketing.

Henry has individually coached well over 500 attorneys. You can get more free, in depth and objective information on increasing your revenue while reducing your work hours available now at http://www.law-firm-marketing-coach.com

Other Article Sites

findabook.com  moneycd.info  a-mortgage.info   about-lemon-laws.info  aboutstudentloans.info
all-about-publishing.info  auctions-articles.info  bestcollege-university.com  bestispconnection.com
biblefolder.com  blogger-website.com  books-used.info  brokers-guide.info  buywindows.info  cable-dsl.info
career-miner.com  carpel-tunnel.info  cashinaflash.info  cashloanreviews.info  casinobell.com  chat-house.info
clearmycredit.info  collegeloantips.info  crones.info  depression-articles.info   dirnic.net  dishguides.info
divers-below.com  expodog.info   financewizz.com  fire-insurance.info  getgood.info  handleit.net   it-idea.info
health-supplies.info  hosting-right.com  insidealert.com  insurance-facts.info  jobs-employment.info
justgood.info  lookgold.net   lowcost-travel.info  money-source.info  myhostzone.info  numisblog.com
peoplesearchfinder.info  pr-articles.info  realeas.com   refinancing-guides.info  spyware-remove.info
telelot.info  the-law.info   toppaid.info  travel-deals.info  travelcorrect.com  wedding-guide-site.com
your-blog.info  your-credit.info

MORE ARTICLES:

The Wonderful World of Domain Flipping-Flipping Expired Domains to Your Advantage
Domain flipping is an exciting and a promising technique of making your expired domain a successful money earner, as well as a stable income generator There is lot to learn from domain flipping and its wonderful principles

Having a Domain Name And Web Site Gives Your Business The Key To The Door
Just like all things in life, the ways to run a business are rapidly changing and evolving. The potential involved with having a domain name/web site is staggering to say the least.

Business Domain Name Success - Choosing A Domain Name
Choosing a business domain name can be one of the most important decisions you make. You can even sell domain names if you buy them as an investment.

3 Steps to Used Expired Domain Names and Deleted Domains
Have ever searched your favorite search engine for "expired domain", "domain names", and / or "deleted domains names"? Well, if you have recently been scouring the internet for good used domain names, then this idea may help. By following a few simple directions you will soon be on your way to domain

Making Your Expired Domain an Enduring Income Creator - Creating the Magic of Expired Domain Gains
Your expired domains could be the treasure house of unlimited and continuous internet wealth that eventually may create amazing expired domain gains An expired domain is also a future and potential weapon capable of setting up an online money making machine

Domain Name Investment Pays - Says Domain Name Expert John Motson in His New Book
"Domaining Manifesto" a new book by John Motson, professional domainer and author of DnXpert.com, reveals key strategies to register, manage, negotiate, buy, sell, protect and monetize internet domain names.

Learning More About Expired Web Domain Expiry And Deletion Patterns
Why is it important to learn more about expired web domain expiry & deletion pattern Read on to find out more

Turning Your Expired Domain Into a Profit Making Machine-Domain Parking Ideas
It is so common to see a registrar?s parking page cropping up in your browser window, when you type in a domain name to check what is on the site In fact, it could be a sheer wastage of what is possibly a good expired domain name

Internet Domain Registration - Establishing and Transferring Your Domain Name
If you're in business, one of the most important things to you may be your ability to establish an internet presence. Operating some type of functional web site for your business helps your customers find you, can present additional marketing opportunities through e-commerce, and offers advertising opportunities that you can not get elsewhere.

Using Expired Domain Software To Grab An Excellent Expired Domain Name
In practice, grabbing a good expired domain name is a cumbersome and difficult exercise. Grabbing an excellent expired domain name not only needs an extra effort but also a quick reflex and lightening action to beat the online competition. To make things easier and to quickly find expired domains, you will need to find a way or method that helps grow in the expired domain name business. In this regard, good and efficient expired domain software comes very practical and handy. A piece of expired domain software is also a useful tool that can provide you that extra edge to your business efforts.

First Australian Web Site to Auction ".au" Domain Names
After the recent auDA (au Domain Administration) decision to allow the sale, purchase and trade of ".au" domain names, the anticipated .au property boom has begun. The need for a well structured, affordable venue, advertising domain names for sale in Australia, has been realised by the creation of the Domain Shed Web site Domainshed (http://www.domainshed.com.au)

Internet Domain Registration – Top 10 Most Frequently Asked Questions on Domain Name Registration
Here are the top ten most frequently asked questions regarding on Internet domain name registration:Q1. Which characters are allowed in Internet domain names?A: For normal ASCII domain names, the letters a-z, the numbers 0-9, and one special character, the hyphen or dash "-".

Nexx Cuts Price on .com Domain Names Web Host Offers Exceptional Value on Domain Names
Nexx Online Inc., an innovative North American web host and ICANN Accredited domain name registrar, today cut the price of their .com, .net, .org, .info and .biz domain names to only $7.95 per year.

General Pointers And Precautions Of Buying An Expired Web Domain
As every transaction that involves the transfer of an expired web domain is unique and special, it is quite difficult and strenuous to provide a list of advisories and precautions that can help novice expired domain name investors. Here are some common pointers and precautions that provide an air of safety and security while dealing with expired web domain.