Domain Name And Internet Articles
Develop Your Domain Names
Test Marketing--How to Increase Your Direct Mail Marketing Response by Using the Internet to Test
I've discovered a really fantastic way to discover what works best in direct marketing, BEFORE doing traditional direct marketing. Use these internet tools to find what works best, then apply what you've learned to your traditional direct marketing, direct mail, etc. It's fast and less expensive.
How to Find What Works in Your Marketplace?
Overture provides an excellent tool to find what people are looking for on the internet. For all practical purposes, you can use that to apply to other types of marketing.
Go to http://inventory.overture.com. Type in some keywords that apply to your product or service. Overture will provide the number of times that search word was searched in the last month, and it will also provide a list of related words and how many times they were searched. This provides a really excellent tool to research what people are wanting, and how they are looking for them (at least what words they are relating to that search).
Using my business as an example: I provide training (sales, customer service, leadership and several other things).
So, which ones are in demand right now? I can do a search for "training" on Overture.
The results are:
What can we learn from this?
This can be applied to almost any kind of marketing, direct mail, cold calling, email, website, etc. Not only can I find the best direction (management training) but I can also find the right words to use in a direct marketing piece before sending it.
Here's another one.
Use GoogleAdwords, a pay-per-click online marketing campaign to find what works. If you haven't experienced GoogleAdwords, just go to www.Google.com and search for something. When the listing shows up there will be 2-3 sponsored listings across the top of the page, and 5-6 down the right hand side. These are pay-per-click ads, those companies pay for the ads only when someone clicks on them. You are taken to that site. At that time the sponsoring company pays so much for each time someone clicks on it.
A really fantastic way of using this for a marketing study is that within 1-2 days, there will have been enough clicks to know which search words are working.
Another one of the fantastic benefits of GoogleAdwords is that they allow alternating ads in an Adword campaign. So for any campaign you can have several different ads running. Within just 1-3 days there will have been enough people searching and clicking through that you can see
It isn't unusual to see a 2 to 1 difference between the ads. So now you know how to say what in an ad and what kind of typical response rates you might have.
You can also take the best ad, tweak it again. Check back in a few days and know if you've improved it or not. I've seen pay-per-click ads crawl upward to 10-15% response rates in a matter of a week.
Now, it's time to start using those same words and structure in our next direct mail, or other direct marketing campaign. It's fast and very economical. Instead of taking weeks and costing a ton of money like a traditional test market would, we know in days what works for a lot less.
Want to know how many people are looking for your product in your small geographical area? Set up a GoogleAdword campaign and set the geographic limitation to your address with a known radius. Come back in a few days and see how many searches you got in that territory. Then go out with your local direct marketing with what you just learned.
Even if you aren't an e-commerce site you can learn a lot about what works in marketing this way.
Alan Boyer, President/CEO of The Leader's Perspective, LLC, is considered one of the world's leading breakthrough specialists. He has worked with some of the worlds largest companies, on projects in the multi-billion dollar area, and with single proprietor companies. He has worked on many hundreds of projects with companies that have resulted in multi-$100 million savings or gains.
With over 35 years of business, quality, and process experience, he has catapulted businesses lightyears ahead in weeks. Some have doubled and some have jumped 10 times. He claims the key to that is:
Helping companies worldwide reach further than they EVER thought possible... .FASTER
http://www.leaders-perspective.com/Small-Business-Help.aspx
mailto:AlanBoyer@leaders-perspective.com
Other Article Sites
findabook.com moneycd.info a-mortgage.info
about-lemon-laws.info aboutstudentloans.info
all-about-publishing.info auctions-articles.info bestcollege-university.com bestispconnection.com
biblefolder.com blogger-website.com books-used.info brokers-guide.info buywindows.info cable-dsl.info
career-miner.com carpel-tunnel.info cashinaflash.info cashloanreviews.info casinobell.com chat-house.info
clearmycredit.info collegeloantips.info crones.info depression-articles.info
dirnic.net dishguides.info
divers-below.com expodog.info
financewizz.com fire-insurance.info getgood.info handleit.net
it-idea.info
health-supplies.info hosting-right.com insidealert.com insurance-facts.info jobs-employment.info
justgood.info lookgold.net
lowcost-travel.info money-source.info myhostzone.info numisblog.com
peoplesearchfinder.info pr-articles.info realeas.com
refinancing-guides.info spyware-remove.info
telelot.info the-law.info
toppaid.info travel-deals.info travelcorrect.com wedding-guide-site.com
your-blog.info your-credit.info
MORE ARTICLES:
Domain Names 101 - A Dummies Guide to Choosing Great Domain Names
When it comes to choosing your domain name, do not allow yourself to get stressed out or worry over choosing the perfect domain name that will make your website a success. When it comes down to it, there are several things you can do to ensure you choose the best type of domain for your business, and after that any number of domain names will work effectively for you.
3 Steps to Used Expired Domain Names and Deleted Domains
Have ever searched your favorite search engine for "expired domain", "domain names", and / or "deleted domains names"? Well, if you have recently been scouring the internet for good used domain names, then this idea may help. By following a few simple directions you will soon be on your way to domain
Available Domain Names - 3 Reasons To Buy An Existing Domain Name
When the time comes to set up your own internet business one of your first thoughts is to buy a domain name to establish a web site for your new business You may spend a lot of time dreaming up possible names and testing their availability but there is another option you should consider -- buying an existing domain name
Domain Name Promotion And Web Site Design/SEO
If you do not have one million dollars in your pocket, you might find reading what I have to say worth a moment of your time.
First Australian Web Site to Auction ".au" Domain Names
After the recent auDA (au Domain Administration) decision to allow the sale, purchase and trade of ".au" domain names, the anticipated .au property boom has begun. The need for a well structured, affordable venue, advertising domain names for sale in Australia, has been realised by the creation of the Domain Shed Web site Domainshed (http://www.domainshed.com.au)
Free Duplicate Content and Expired Domain Names Tools Offered by Internet Marketing Leader Virante
Virante will continue to add a new free tool each week through the remainder of 2006.
General Pointers And Precautions Of Buying An Expired Web Domain
As every transaction that involves the transfer of an expired web domain is unique and special, it is quite difficult and strenuous to provide a list of advisories and precautions that can help novice expired domain name investors. Here are some common pointers and precautions that provide an air of safety and security while dealing with expired web domain.
Having a Domain Name And Web Site Gives Your Business The Key To The Door
Just like all things in life, the ways to run a business are rapidly changing and evolving. The potential involved with having a domain name/web site is staggering to say the least.
Domains: Buying an Existing Domain Name Vs a New Domain Name
No one can deny that the Internet is here to stay and that businesses who do not embrace the internet are going to struggle in the coming years. With the Internet and Search Engines reaching a new level of maturity, I have noticed in their rankings that they are beginning to put more and more weight on the age of the domain in their index and because of this we have now reached a crossroad for many businesses to evaluate whether they are better off buying an existing domain versus registering a brand new domain. But Buyer Beware!
Create Domain Names - Finding and Choosing Domain Names that Work
You've seen them.
Domain Name Investment Pays - Says Domain Name Expert John Motson in His New Book
"Domaining Manifesto" a new book by John Motson, professional domainer and author of DnXpert.com, reveals key strategies to register, manage, negotiate, buy, sell, protect and monetize internet domain names.
Making Your Expired Domain an Enduring Income Creator - Creating the Magic of Expired Domain Gains
Your expired domains could be the treasure house of unlimited and continuous internet wealth that eventually may create amazing expired domain gains An expired domain is also a future and potential weapon capable of setting up an online money making machine
Internet Domain Registration – Top 10 Most Frequently Asked Questions on Domain Name Registration
Here are the top ten most frequently asked questions regarding on Internet domain name registration:Q1. Which characters are allowed in Internet domain names?A: For normal ASCII domain names, the letters a-z, the numbers 0-9, and one special character, the hyphen or dash "-".
Nexx Cuts Price on .com Domain Names Web Host Offers Exceptional Value on Domain Names
Nexx Online Inc., an innovative North American web host and ICANN Accredited domain name registrar, today cut the price of their .com, .net, .org, .info and .biz domain names to only $7.95 per year.
Business Domain Name Success - Choosing A Domain Name
Choosing a business domain name can be one of the most important decisions you make. You can even sell domain names if you buy them as an investment.
