Domain Name And Internet Articles

The Secret to Web Site Success!

Before I reveal it, a few observations.

Like anything else in life, web site success demands strong goal orientation. Common sense right, but how often do we see web sites that scream, "We know you're expecting a web site, so here it is, do what you want with it"?

You should already know that there are two main goals for a having web site, and they are making sales, & generating leads.

But how do you leverage the inherent qualities of the Net to reach those goals?

The net is cheap, relative to other forms of media, so it's a great place to fail. You read that right. It's a great place to fail. And what's more, it's the perfect place to fail fast.

Allow me to explain.

Automation drives costs out of messaging, but even more importantly, it dramatically shortens the feedback loop. Picture yourself advertising in a magazine. What if you misread the market, and your ads didn't pull? If it's a monthly publication, it will take at least two months for you to find out, and another month to do something about it. And it's also going to cost you an arm and a leg to republish your ad.

On the net, and with the right tools, you could know in hours, and make changes, literally on the fly. So you have every incentive to experiment. And the more you experiment, the more successful you'll become. So fail fast, & fail often.

The secret to online success lies in the study of direct response marketing, also known as scientific advertising.

The same principles apply.

Take mail order for example. In the early days of mail order, marketers who took a scientific approach to response discovered that tiny changes in the wording of advertisements often created sizable differences in response, particularly in the headline text.

At the turn of the century, there was a big demand for music lessons, as people where beginning to have more time for leisure, and in those days if you wanted music, someone had to play it.

One successful ad of the period, featured the headline, "Put Music in Your Life". Well one day the printers made an error in preparing the publication, and instead printed, "Puts Music in Your Life", and to the advertisers dismay, sales increased dramatically.

The addition of that little "s" created an appeal to the reader's natural human inclination toward laziness. And it drew more people into the body of the ad, resulting in more sales. Isn't it amazing how the subconscious mind will respond to something so subtle?

The moral of the story is this. The web is the holy grail of direct response marketing, because of the sheer speed of turnaround. Your ability to gauge a response, and alter your approach is unparalleled.

He who tests everything, and adjusts for maximum response wins!

But few web site publishers track response.

Daniel Levis is a freelance marketing consulting & promotional copywriter in Toronto Canada. author of "Million Dollar Online Advertising Strategies – From The Greatest Letter Writer Of The 20th Century"

***********************************************************************
Daniel Levis is a marketing consultant & promotional copywriter based in Toronto Canada, and author of "Million Dollar Online Advertising Strategies – From The Greatest Letter Writer Of The 20th Century!", a tribute to the late, great Robert Collier.

Let Robert Collier show you how to write great copy... Visit the below site & get 3 FREE Chapters! http://www.Advertising-Online-Strategies.com/advertising-strategies.html Join Daniel's popular newsletter "Selling to Human Nature" by sending a blank email to sellingtohumannature@getresponse.com
***********************************************************************

Other Article Sites

findabook.com  moneycd.info  a-mortgage.info   about-lemon-laws.info  aboutstudentloans.info
all-about-publishing.info  auctions-articles.info  bestcollege-university.com  bestispconnection.com
biblefolder.com  blogger-website.com  books-used.info  brokers-guide.info  buywindows.info  cable-dsl.info
career-miner.com  carpel-tunnel.info  cashinaflash.info  cashloanreviews.info  casinobell.com  chat-house.info
clearmycredit.info  collegeloantips.info  crones.info  depression-articles.info   dirnic.net  dishguides.info
divers-below.com  expodog.info   financewizz.com  fire-insurance.info  getgood.info  handleit.net   it-idea.info
health-supplies.info  hosting-right.com  insidealert.com  insurance-facts.info  jobs-employment.info
justgood.info  lookgold.net   lowcost-travel.info  money-source.info  myhostzone.info  numisblog.com
peoplesearchfinder.info  pr-articles.info  realeas.com   refinancing-guides.info  spyware-remove.info
telelot.info  the-law.info   toppaid.info  travel-deals.info  travelcorrect.com  wedding-guide-site.com
your-blog.info  your-credit.info

MORE ARTICLES:

First Australian Web Site to Auction ".au" Domain Names
After the recent auDA (au Domain Administration) decision to allow the sale, purchase and trade of ".au" domain names, the anticipated .au property boom has begun. The need for a well structured, affordable venue, advertising domain names for sale in Australia, has been realised by the creation of the Domain Shed Web site Domainshed (http://www.domainshed.com.au)

Domain Name Promotion And Web Site Design/SEO
If you do not have one million dollars in your pocket, you might find reading what I have to say worth a moment of your time.

Create Domain Names - Finding and Choosing Domain Names that Work
You've seen them.

Learning More About Expired Web Domain Expiry And Deletion Patterns
Why is it important to learn more about expired web domain expiry & deletion pattern Read on to find out more

The Wonderful World of Domain Flipping-Flipping Expired Domains to Your Advantage
Domain flipping is an exciting and a promising technique of making your expired domain a successful money earner, as well as a stable income generator There is lot to learn from domain flipping and its wonderful principles

Domain Names 101 - A Dummies Guide to Choosing Great Domain Names
When it comes to choosing your domain name, do not allow yourself to get stressed out or worry over choosing the perfect domain name that will make your website a success. When it comes down to it, there are several things you can do to ensure you choose the best type of domain for your business, and after that any number of domain names will work effectively for you.

Making Your Expired Domain an Enduring Income Creator - Creating the Magic of Expired Domain Gains
Your expired domains could be the treasure house of unlimited and continuous internet wealth that eventually may create amazing expired domain gains An expired domain is also a future and potential weapon capable of setting up an online money making machine

Business Domain Name Success - Choosing A Domain Name
Choosing a business domain name can be one of the most important decisions you make. You can even sell domain names if you buy them as an investment.

Domains: Buying an Existing Domain Name Vs a New Domain Name
No one can deny that the Internet is here to stay and that businesses who do not embrace the internet are going to struggle in the coming years. With the Internet and Search Engines reaching a new level of maturity, I have noticed in their rankings that they are beginning to put more and more weight on the age of the domain in their index and because of this we have now reached a crossroad for many businesses to evaluate whether they are better off buying an existing domain versus registering a brand new domain. But Buyer Beware!

Available Domain Names - 3 Reasons To Buy An Existing Domain Name
When the time comes to set up your own internet business one of your first thoughts is to buy a domain name to establish a web site for your new business You may spend a lot of time dreaming up possible names and testing their availability but there is another option you should consider -- buying an existing domain name

Free Duplicate Content and Expired Domain Names Tools Offered by Internet Marketing Leader Virante
Virante will continue to add a new free tool each week through the remainder of 2006.

Internet Domain Registration – Top 10 Most Frequently Asked Questions on Domain Name Registration
Here are the top ten most frequently asked questions regarding on Internet domain name registration:Q1. Which characters are allowed in Internet domain names?A: For normal ASCII domain names, the letters a-z, the numbers 0-9, and one special character, the hyphen or dash "-".

Domain Name Investment Pays - Says Domain Name Expert John Motson in His New Book
"Domaining Manifesto" a new book by John Motson, professional domainer and author of DnXpert.com, reveals key strategies to register, manage, negotiate, buy, sell, protect and monetize internet domain names.

Having a Domain Name And Web Site Gives Your Business The Key To The Door
Just like all things in life, the ways to run a business are rapidly changing and evolving. The potential involved with having a domain name/web site is staggering to say the least.