Domain Name And Internet Articles

3 Ways To Increase Your Websites Conversion rate

Everywhere you look these days, people are telling you that in order to sell through your website, you need tons of traffic.

Well, even though my business is traffic generation, *I'm* going to tell you that it's a BIG FAT LIE!

The secret of a successful website isn't just in the amount of visitors it has; it's in the amount of visitors that are converted to buyers. It's no good having 4,000 visitors if your means of bringing them to your site means that they're vague rather than targeted visitors.

Time for some figures!

If you get 500 visitors to your site a day and convert 1 in 100 into a customer (making 5 sales a day), how do you increase sales? Sure, you can spend some more money and try and drive 1000 visitors a day, which will in turn gain you 10 customers a day.

Or, you can work on your website copy and where you're getting the visitors from, and drive up your conversion rate. If you can increase your conversion rate to turn 1 in 50 into buyers, and make those 10 sales without increasing your traffic or spending any more money, isn't that a better (and cheaper!) option?

So how can you increase your conversion rate?

1) Look at your front page

Go to your website right now and read the front page as if you'd never seen it before. Is it obvious what you're selling? If I don't know that you can solve my problem, whether that is a business or a consumer one, how do I know if I'm interested in your site?

Use bold text, large text and headlines to let me know I'm in the right place.

2) Look at your copy

Being brutally honest, I don't really care how many clients you have, how many awards you've won, how long you've been trading for, or whether you think you're the best at what you do.

On first visiting your website, I care about whether you have what I'm looking for.

So if your website starts with "Company XYZ has been trading in the Buckinghamshire area for over 27 years and has a client list of over 500", change it! Don't send people to sleep before they've found out what you do. Try something like:

"Looking for the best Wedding Photographer in Bedford? Well you've found him!"

Or

"Need business cards at a low low price? Click here for our price list or here to browse our styles"

Or

"Looking for that perfect Christmas gift? Send one of our luxurious fruit baskets"

Get the picture? All of those headlines tell me I'm in the right place for what I want. Equally importantly, they will also help search engine placements.

3) Target your traffic

If you just have hundreds of links in freebie web directories, it's easy to get lots of traffic and no sales. Look at your web stats and find out where your visitors are coming from.

If you're spending money to get visitors, look at the phrases you're using. Being at the top of the search engines for "Christmas gifts" is not only going to cost a lot of money, it's also pretty useless if you only sell one or a few things. "Christmas gift baskets" is more targeted and will help raise your conversion rate.

Other fairly useless phrases I've come across people using recently (and I use the word useless to mean that although they generate a lot of traffic, they don't generate targeted traffic).

Web design (on a site that was very focused locally, so "web design Northampton" would provide more qualified traffic) Graphics (on a printing site where 'exhibition graphics' would have been more targeted) Coaching (on a business coaching site - 'business coaching' would have been better Sales jobs (again on a geographically focused site - "sales jobs Milton Keynes" would have been more suited)

Think differently - search engines aren't the be all and end all of website traffic generation;

* The Northampton based web design company would be better off targeting local search phrases, and putting their link on localised websites. Most towns and/or counties have local directories. They could also try a targeted email campaign to Northampton based businesses.

* The exhibition graphics company could advertise on sites that promote exhibitions, as well as finding better targeted phrases for search engine promotion.

* The business coaching company could advertise on sites devoted to new and growing businesses, as well as a targeted email campaign to businesses of a certain size.

* The sales recruitment company could again advertise on local sites, as well as free recruitment sites, and job seeking newsgroups and forums.

So there you have it, 3 top tips to increase the conversion rate of your site; Look at your front page, look at your copy and target your traffic.

If any of you would like me to make some suggestions on different ways you could be promoting your site in order to increase conversion, please email me at nikki@nikkipilkington.com.

Nikki Pilkington is owner of Milton Keynes based Internet Marketing Company Nikki Pilkington.com, and writes articles, hints and tips to help people looking to promote their website for free, as well as running paid e-marketing campaigns. For more of her articles visit http://www.nikkipilkington.com and sign up to the newsletter.

Other Article Sites

findabook.com  moneycd.info  a-mortgage.info   about-lemon-laws.info  aboutstudentloans.info
all-about-publishing.info  auctions-articles.info  bestcollege-university.com  bestispconnection.com
biblefolder.com  blogger-website.com  books-used.info  brokers-guide.info  buywindows.info  cable-dsl.info
career-miner.com  carpel-tunnel.info  cashinaflash.info  cashloanreviews.info  casinobell.com  chat-house.info
clearmycredit.info  collegeloantips.info  crones.info  depression-articles.info   dirnic.net  dishguides.info
divers-below.com  expodog.info   financewizz.com  fire-insurance.info  getgood.info  handleit.net   it-idea.info
health-supplies.info  hosting-right.com  insidealert.com  insurance-facts.info  jobs-employment.info
justgood.info  lookgold.net   lowcost-travel.info  money-source.info  myhostzone.info  numisblog.com
peoplesearchfinder.info  pr-articles.info  realeas.com   refinancing-guides.info  spyware-remove.info
telelot.info  the-law.info   toppaid.info  travel-deals.info  travelcorrect.com  wedding-guide-site.com
your-blog.info  your-credit.info

MORE ARTICLES:

Domain Names 101 - A Dummies Guide to Choosing Great Domain Names
When it comes to choosing your domain name, do not allow yourself to get stressed out or worry over choosing the perfect domain name that will make your website a success. When it comes down to it, there are several things you can do to ensure you choose the best type of domain for your business, and after that any number of domain names will work effectively for you.

The Wonderful World of Domain Flipping-Flipping Expired Domains to Your Advantage
Domain flipping is an exciting and a promising technique of making your expired domain a successful money earner, as well as a stable income generator There is lot to learn from domain flipping and its wonderful principles

Making Your Expired Domain an Enduring Income Creator - Creating the Magic of Expired Domain Gains
Your expired domains could be the treasure house of unlimited and continuous internet wealth that eventually may create amazing expired domain gains An expired domain is also a future and potential weapon capable of setting up an online money making machine

3 Steps to Used Expired Domain Names and Deleted Domains
Have ever searched your favorite search engine for "expired domain", "domain names", and / or "deleted domains names"? Well, if you have recently been scouring the internet for good used domain names, then this idea may help. By following a few simple directions you will soon be on your way to domain

Internet Domain Registration – Top 10 Most Frequently Asked Questions on Domain Name Registration
Here are the top ten most frequently asked questions regarding on Internet domain name registration:Q1. Which characters are allowed in Internet domain names?A: For normal ASCII domain names, the letters a-z, the numbers 0-9, and one special character, the hyphen or dash "-".

Turning Your Expired Domain Into a Profit Making Machine-Domain Parking Ideas
It is so common to see a registrar?s parking page cropping up in your browser window, when you type in a domain name to check what is on the site In fact, it could be a sheer wastage of what is possibly a good expired domain name

General Pointers And Precautions Of Buying An Expired Web Domain
As every transaction that involves the transfer of an expired web domain is unique and special, it is quite difficult and strenuous to provide a list of advisories and precautions that can help novice expired domain name investors. Here are some common pointers and precautions that provide an air of safety and security while dealing with expired web domain.

Domain Name Investment Pays - Says Domain Name Expert John Motson in His New Book
"Domaining Manifesto" a new book by John Motson, professional domainer and author of DnXpert.com, reveals key strategies to register, manage, negotiate, buy, sell, protect and monetize internet domain names.

Domains: Buying an Existing Domain Name Vs a New Domain Name
No one can deny that the Internet is here to stay and that businesses who do not embrace the internet are going to struggle in the coming years. With the Internet and Search Engines reaching a new level of maturity, I have noticed in their rankings that they are beginning to put more and more weight on the age of the domain in their index and because of this we have now reached a crossroad for many businesses to evaluate whether they are better off buying an existing domain versus registering a brand new domain. But Buyer Beware!

First Australian Web Site to Auction ".au" Domain Names
After the recent auDA (au Domain Administration) decision to allow the sale, purchase and trade of ".au" domain names, the anticipated .au property boom has begun. The need for a well structured, affordable venue, advertising domain names for sale in Australia, has been realised by the creation of the Domain Shed Web site Domainshed (http://www.domainshed.com.au)

Free Duplicate Content and Expired Domain Names Tools Offered by Internet Marketing Leader Virante
Virante will continue to add a new free tool each week through the remainder of 2006.

Learning More About Expired Web Domain Expiry And Deletion Patterns
Why is it important to learn more about expired web domain expiry & deletion pattern Read on to find out more

Internet Domain Registration - Establishing and Transferring Your Domain Name
If you're in business, one of the most important things to you may be your ability to establish an internet presence. Operating some type of functional web site for your business helps your customers find you, can present additional marketing opportunities through e-commerce, and offers advertising opportunities that you can not get elsewhere.

Available Domain Names - 3 Reasons To Buy An Existing Domain Name
When the time comes to set up your own internet business one of your first thoughts is to buy a domain name to establish a web site for your new business You may spend a lot of time dreaming up possible names and testing their availability but there is another option you should consider -- buying an existing domain name