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Leading Website Testing and Targeting Provider SiteSpect Seeing Strong Growth in the First Half of 2008 : As marketing budgets shift from offline to

BOSTON (Business Wire EON) July 14, 2008 -- NYTimes.com and Boston.com Multi-channel merchant SoftSurroundings ShopLocal.com, the leading multi-channel online comparison-shopping site Numerous interactive agencies, including Richter7, ANMG Inc., and AffiliateCREW WhiteFence, an online comparison-shopping marketplace These select customers join dozens of other new customers, including previously announced customers CSN Stores, CreditCards.com, and HouseValues.com, among others.

"We recently implemented the SiteSpect solution, and have seen immediate benefits in both conversion and revenue from optimizing our user experience," said Brad Jaehn, Senior Director of Product Management at ShopLocal.com. "It's not only a great technology, but SiteSpect has also been a good partner as we ramp up our testing and optimization efforts at ShopLocal.com."

SiteSpect's customer and partner expansion is expected to double company revenue this year. Last year, SiteSpect achieved more than 200% growth in its customer base by landing customers such as JC Penney, Overstock.com, PriceGrabber.com, QualitySmith, and ShopNBC. This year, the company continues that momentum and has also announced partnerships with industry-leading vendors such as Coremetrics and Tealeaf. In addition, SiteSpect has increased its worldwide footprint with an addition of a European datacenter as well as the expansion of its U.S.-based data operations.

"SoftSurroundings chose SiteSpect's multivariate testing platform in order to optimize our online catalog offerings and ensure that we could increase conversions as much as possible," said Dan Backowski, E-Commerce Analyst at SoftSurroundings. "We expect that SiteSpect will allow us to discover what works best on our website without having to make actual site changes."

To meet rising market demand, SiteSpect has bolstered its executive team with the hiring of Chief Marketing Officer Kim Ann King, Chief Financial Officer Shevawn Hardesty, and Chief Scientific Advisor Dr. Michael Reed Sutherland. The company has rapidly expanded in the last six months, hiring additional resources in sales, marketing, engineering, and customer service.

"We use SiteSpect to test our client's landing pages," noted Dion Jones, Online Marketing Director of interactive agency Richter7. "The non-intrusive technology of SiteSpect allows us to test the layout and messaging to increase results without involving our clients' IT department. We are very pleased with SiteSpect's abilities and support team. I look forward to continuing our success with their solution."

In May, SiteSpect announced its Mobile Web Optimization solution, the only multivariate testing and behavioral targeting platform that works with all mobile devices. Because the SiteSpect solution does not require JavaScript or cookies, mobile site operators are able to non-intrusively test variations of any content and track visitor behavior, revealing which versions are most engaging and persuasive. As a result, mobile marketers are empowered to achieve their goals of increased conversion, registrations, and end-user adoption of self-service functions.

Also in May, SiteSpect was named a finalist in the 2008 MITX Technology Awards, honoring the company's patent-pending approach to non-intrusive multivariate testing. In June, SiteSpect's Founder and President, Eric J. Hansen, was named a finalist in the Massachusetts Technology Leadership Council's 2008 Awards. The company also announced that it has become a global sponsor of Web Analytics Wednesday events around the world.

"The success that SiteSpect has achieved is a testament to our unique non-intrusive approach," said Kim Ann King, Chief Marketing Officer of SiteSpect. "This significant momentum further underscores SiteSpect's position as the leader in multivariate testing and behavioral targeting for web site and mobile web optimization."

About SiteSpect, Inc.

SiteSpect enables web marketers to optimize website and mobile web effectiveness through multivariate testing and behavioral targeting. By testing variations of landing pages, product descriptions, search results, and buy-flows, SiteSpect allows marketers to fine-tune every aspect of their website on a segment-by-segment basis. As the first and only non-intrusive solution available, SiteSpect empowers marketers to optimize their sites without the need for ongoing IT involvement. SiteSpect's patent-pending technology is used by some of the world's largest and most successful online businesses, including Cabela's, iProspect, Overstock.com, ShopNBC, and VEGAS.com. For more information, visit www.SiteSpect.com or call 617-859-1900.

MULTIMEDIA GALLERYhttp://www.businesswire.com/cgi-bin/mmg.cgi?eid=5730356

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