Domain Name And Internet Articles

Web 2.0: So, What The Heck Is Web 2.0, Anyway?

Buzz started back in 2004 at the O'Reilly Media Conference about the Web 2.0. Now, more than three years later, it's one of the most misunderstood terms out there. It's often used to describe social bookmarking sites, interactive forums, and blogs. This is only half right. The problem is, like the web itself, Web 2.0 is an amorphous and ever-changing concept.

In essence, Web 2.0 is the use of the web as a 2-way communication tool, a way for the readers or consumers of a site to contribute to the site. The best example I've seen is the comparison of Britannica Online and Wikipedia. Britannica is a static resource, viewed as both comprehensive and authoritative because it is written by authorities and is unchangeable. Wikipedia, on the other hand, is the opposite of static. It must be manually stopped to prevent changes, and not only is it user-generated, it is also user-changed. One would anticipate this makes Wikipedia a lesser reference source.

In actuality, Wikipedia is a better reference source than its auspicious opposite because while the articles may not be more accurate, they direct the reader to a variety of other resources which offer a diversity of viewpoints rather than one single author. The multitude of resources is extremely powerful.

You can look at Web 2.0 as the evolution of that idea, harnessing the knowledge of the users to create a more comprehensive repository than a single writer alone could create. Blogs have comments, social networks have links and conversations, Google AdSense targets ads to user preferences while the old DoubleClick system displayed ads without consideration of the viewer or the context of the page.

How can these concepts benefit you and your business?

You must change the way you think in order to adapt to the new Internet, join the conversation in order to work with it. You can no longer trap an audience on a static website and simply expect them to stay and listen to your proselytizing to them. Those days are past. Instead, you need to embrace the new way to capture potential clients and encourage existing clients to return. You will need to engage them with your content, tools and media. Customers will want a voice and community-building is a must not matter what you're selling.

This can happen by implementing a blog where posts can be commented on, with you as writer can post replies. It can be complex with a professional application like an interactive game, the ability to upload video or audio and public customer tips. You need to start the ball rolling - create compelling content that your customers will want to add to. Think Mona Lisa level of content complete with watercolors and markers available virtually so that you customers can draw doodle to finish out what you start.

If your small business doesn't possess the resources to create this level of complexity, there are other options. Join an existing community in your niche and lend your expertise to the group. Add a compelling signature to your profile that will be posted on every comment and bit of advice you give. Then participate - answer questions, give tips and advice but don't advertise. If people like you, respect you and you add genuine value to the conversation, they will naturally find their way to your website. Web 2.0 has created a give and take on the Internet which has forever changed what is expected for business success (http://www.nitromarketing.com/blog/is-your-internet-business-successful). It is new, different and most of all, a lot of fun.

Learn tips for marketing an online business (http://www.nitromarketing.com/blog/is-your-internet-business-successful), or how to start a home based internet business (http://www.nitromarketing.com/blog/nitro-blueprint-bizmap). Visit the website marketing tips (http://www.nitromarketing.com/blog/article-marketing-and-the-duplicate-content-filter) blog at http://www.nitromarketing.com/blog (http://www.nitromarketing.com/blog)

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