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Trends for the Best Toy & Hobby Websites Detailed in New Report from the Web Marketing Association

West Simsbury, CT - April 6, 2008 - WebAward08.org (http://www.webaward.org/bestwebsites.asp?gad=CLuN0dkDEgiWfXzHcjWjThi6nML_AyC33JU2) - The Web Marketing Association, host of leading website awards competition WebAwards, released the Internet Standards Assessment Report (ISAR) to help the toy and hobby industry create more effective and engaging websites.

"As the standard of excellence for websites continues to increase, consumers are increasingly picky about what they consider to be an effective website," said William Rice, president of the Web Marketing Association, Inc. "Toy & Hobby websites do an excellent job of providing users with information about the latest gadget, toy or game."

The WebAwards competition judges toy and hobby websites on seven criteria that combined create award-winning websites:

* Design

* Innovation

* Content

* Technology

* Interactivity

* Copywriting

* Ease of use

Toy and hobby Web sites earned the distinction of being the top industry in the overall ISAR index. This top honor was largely due to their 5-year criteria average ranking of first in design, innovation, and content criteria areas. They scored second in copywriting and third in technology. Historically, toy and hobby sites have been strong in design, content, and copywriting. They lagged the 5-year criteria benchmark averages only in interactivity and ease of use.

According to the ISAR Study, toy and hobby websites make it easy for toy buyers to access news and information relating to their particular interests.

The 2007 WebAward for Best Toy & Hobby Web site went to Mattel for BarbieGirls.com.

Other past winners include:

* 2006 Tellus for MJ Trim

* 2005 Endeca for A Toy Store for Toy Stores

* 2004 Chevron Texaco Products for Chevron Cars

* 2003 eleven inc. for Kodak LS420 Sitelet

A complete list of past winners can be found at http://toy.webaward.org

Companies and organizations wishing to have their toy and hobby Web site evaluated against the ISAR Index and be considered for a WebAward, which can help boost a Website's credibility and marketing efforts, can learn more at WebAward08.org (http://www.webaward.org/bestwebsites.asp?gad=CLuN0dkDEgiWfXzHcjWjThi6nML_AyC33JU2).

To request your copy of the 2008 WebAward ISAR report, please visit: WebAward08.org (http://www.webaward.org/bestwebsites.asp?gad=CLuN0dkDEgiWfXzHcjWjThi6nML_AyC33JU2) and click on the ISAR text link

2008 WebAward Call for Entries

The Web Marketing Association will soon be accepting entries into its 12th annual international WebAward Competition. The WebAwards is the standards-defining competition that sets industry benchmarks that the Internet Standards Assessment report is based upon. The toy and hobby industry represents an important category in the WebAward competition, and the Web Marketing Association will again be honoring the Best Toy & Hobby Web site of 2008. The deadline for entry is May 31, 2008 and the WebAward Web site is located at WebAward08.org (http://www.webaward.org/bestwebsites.asp?gad=CLuN0dkDEgiWfXzHcjWjThi6nML_AyC33JU2).

The Internet Standards Assessment report and the 2008 WebAwards are sponsored by the following leading organizations: Burst Media, PRWeb, AllBusiness, Misukanis & Odden, Small Army, ExactTarget, ad:tech conferences, NewsUSA, MediaPost's OMMA conference, TopRank Online Marketing, Creative Chocolate Printing Company, PhizzPop, Internet World UK, Search Engine Strategies, Webmaster Radio, Rovion's InPerson, Snap Shots and Website Magazine.

About the WebAwards

Now in its 12th year, the annual international WebAwards competition sets the standard of excellence in 96 industry categories by evaluating Web sites and defining benchmarks based on the seven essential criteria of successful Web site development. The goal of the Web Marketing Association, sponsor of the WebAwards, is to provide a forum to recognize the people and organizations responsible for developing some of the most effective Web sites on the Internet today. Entrants benefit from a Web site assessment by a professional judging panel and the marketing opportunities presented to an award-winning Web site. For more information, visit WebAward08.org (http://www.webaward.org/bestwebsites.asp?gad=CLuN0dkDEgiWfXzHcjWjThi6nML_AyC33JU2).

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