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Male Sexual Health Supplement 112 Degrees Launched by LIFE SPAN labs: Web Site Premieres All-Natural Male Sexual Performance Product

PORTLAND, Ore. (Business Wire EON) March 4, 2008 -- Created to address the lack of long-term, truly all-natural and prescription-free male sexual performance products, 112 Degrees' proprietary formula invokes a whole-body approach, as male sexual health relies on both emotional and physical well-being. The result is a carefully balanced, all-natural product with scientists and researchers investing more than two years in fine-tuned research and development. Providing tips on improving male sexual performance, the just-launched website www.112degreesformen.com also offers product details, ingredient specifics and purchasing options for this male sexual health supplement.

"As baby boomers who refused to embrace the 'quick-fix' claims pervading the male sexual health category, my partners and I created a product we felt comfortable and confident using ourselves," said LIFE SPAN labs CEO Rod Tallman, who served as director of marketing for Nike, Inc.'s rapidly successful Nike Golf brand before co-founding LIFE SPAN labs upon retirement. "We've created 112 Degrees, a scientifically sound and effective male sexual health product that is third-party tested for purity and safety. We hope men will trust 112 Degrees for managing their uro-genital health and sexual performance."

In addition to Tallman, LIFE SPAN labs is also lead by David Edwards, co-founder and CFO and Ken Hobson, co-founder and COO. Edwards, a CPA with an MBA, was formerly a vice president at Nike Inc. responsible for 1,500 employees and $1 billion in sales. Hobson, a mergers and acquisitions expert, has more than 25 years of business management experience.

112 Degrees' original formulation was lead by Dr. Sandy Schwartz, CEO of Smith Naturals, who has 30 years of experience in nutritional research, including eight years as the Dietetic Consultant to the US Army Surgeon General in Washington, DC. AIBMR Life Sciences, a natural and medicinal products research institute that has worked with more than 500 nutraceuticals companies worldwide, finalized the proprietary formulation and is responsible for all the safety and efficacy testing done to-date, summaries of which are available on the 112 Degrees website.

For more complete information about 112 Degrees and LIFE SPAN labs, including tips on improving male sexual performance, visit www.112degreesformen.com and www.lifespanlabs.com.

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