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Media Corporation plc Expands its Internet Advertising Network
(PRWEB) November 14, 2007 -- Media Corporation plc (Aim: MDC), a leading internet media company, is pleased to announce the acquisition of Interactive Consulting Limited, trading as Nash Digital ("NASH Digital" or "NASH").
NASH Digital is a profitable specialist in the packaging and sale of internet advertising space to media networks in Europe and North America. The founder, Mark Butt, has over ten years experience in building and developing internet sales teams. He has a strong entrepreneurial background and was the co-founder of Monetise, the internet media sales house. He has also worked with a number of brands, including a key consultancy role in lastminute.com's commercial team. As part of the deal Mark Butt has entered in to a two year service agreement.
NASH is an innovator in the use and deployment of creative advertising solutions, internet advertising exchanges and cross-border traffic management. The brand fits well with Media Corporation's strategy of growth through product innovation and provides expanded reach for our Advertisers.
NASH's clients include major agencies and brands such as I-level, PHD, MG OMD and Media Contacts. The acquisition is being completed for consideration of £224,700 in cash, which includes the acquisition of the company's current assets of £60,000. In the accounts for the period ended 30 November 2006, Nash Digital generated revenues of £252,281 and a profit before tax of £131,575. Justin Drummond, Chief Executive of Media Corporation plc, commented:
"The NASH acquisition is a perfect fit with our existing Eyeconomy business and will help to develop further our sales infrastructure as we invest in the growth of our leading sites such as OntheBox.com and Gambling.com. The founder of NASH has already demonstrated considerable success in recruiting and training outstanding sales teams and we look forward to the expertise he will bring to our business".
For further information please contact:
Media Corporation plc
Justin Drummond, Chief Executive
+44 (0)20 7618 9000
Buchanan Communications
Charles Ryland/Suzanne Brocks/Susanna Gale
+44 (0)20 7466 5000
Canaccord Adams Limited
Mark Ashurst, Managing Director
+44 (0)20 7050 6500
Notes to editors:
Listed on the AIM market of the London Stock Exchange, Media Corp is a leading internet media and advertising group focused on website publishing and online
advertising.
The Group has two principal divisions:
Website Publishing - Media Corp has a diverse publishing division specialising in online media. Our impressive portfolio of websites includes a number of
market leading sites including www.gambling.com, www.creditcardexpert.co.uk, www.onthebox.com and www.flightcomparison.co.uk.
Online Advertising - Formed in 1996, Eyeconomy specialises in mass reach campaigns to over 30 Million unique consumers per month via its own proprietary ad-serving and tracking technology for clients including AOL, Dell and American Express.
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