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Toronto SEO Expert to Address Two Las Vegas Web Conferences

Toronto, Canada (PRWEB) November 20, 2007 -- Alan K'necht, a prominent SEO expert and the founder and president of K'nechtology Inc., a Toronto search engine optimization and search engine marketing company, is scheduled to address both Web Builder 2.0 on Monday, December 3, at Mandalay Bay Resort and PubCon (WebmasterWorld's Search & Internet Marketing Conference), December 5 at the Las Vegas Convention Center.

K'necht will be delivering two distinct and unique addresses which will leverage both his experience as a Search Engine Optimization authority, and his extensive knowledge of web analytics. "Designing with Web Analytics in Mind" will be presented at Web Builder and will address the issues of how to bring together the goals of web designers and web developers with the needs of the marketing group for measuring and reporting on the effectiveness of a web site. During this address, the SEO expert will leverage his extensive knowledge of web analytics, SEO, marketing and web development to teach attendees how to make their sites measurable. This will be a product agnostic presentation, despite K'necht extensive knowledge of both WebTrends and Google Analytics

His second address "SEO Design and Organic Site Structure" will be presented at PubCon on December 5. During this address K'necht and a panel of other SEO experts will take a top down approach to designing a modern website with Search Engine Optimization in mind.

K'necht said, "It's wonderful to be able to address these two different audiences all in the same week. While the topics of these addresses seem very different, the reality is there is no point in working Search Engine Optimization into your web development project plans without the ability to measure your success. That's where the importance of web analytics comes into play. It doesn't matter if you're using high-end tools like Site Catalyst or WebTrends, mid-range tools like Google Analytics or any basic log analyzer, the reality is in today's business world you no longer just have to measure success, you must measure and report on your success."

K'necht will be available for interviews following both his addresses on an appointment basis only. Please contact K'nechtology Inc. to arrange an appointment.

Based in Toronto, Ontario, K'nechtology Inc. (http://www.knechtology.com) specializes in search engine optimization, search engine marketing and web analytics. Alan K'necht is an internationally published author, has addressed conference audiences around the world, and operates a series of SEO and web analytics training workshops and seminars across North America and maintains a blog K'necht-It (http://www.knecht-it.com) which address both SEO and web analytics issues.

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