Domain Name And Internet Articles

Monitoring Web Traffic through Site Analytics

Summery : We have all heard about them but what are they? The elements that constitute a site analytics report and the various processes you can use to monitor and evaluate the visitor traffic on your site are the focus of our lead article this month. Your web hosting company probably provides you with a free service which permits you to access your site log data. In this two-part series, this primer shows you how to understand and interpret these basic site analytics provided to you by your web hosting company. These data logs provide only basic site statistics and so in our next issue, we will tell you which power-packed site analysis solutions are available for free or for a minimal investment to help you propel your site to top ranks on search engine results and significantly drum up the right kind of visitor traffic. Article Body : Do you know who is visiting your web site? Wouldn't it be great if you also knew where they were coming from, how long they were on your site, and, most importantly, from which page they were exiting your web site and why? Web analytics software and real time web site tracking solutions have now made it possible for web masters as well as for those companies for whom a robust Internet presence is critical to success, to use this form of dynamic data to review performance, correct pitfalls and plan highly successful online marketing strategy. Let us begin by first exploring site tracking and analysis terminology: Page Views You have probably noticed this phrase in online marketing brochures where web sites proudly proclaim the large quantum of visitor traffic they have experienced on their sites. A Page View refers to the total views of every page on your web site. A Unique Page View is a page view by a unique person within a twenty-four hour period. Where as page view counts are site specific, unique page views are visitor specific. Both communicate important information about visitor behavior patterns and provide valuable insights into your search engine ranking. Hits The reason why there is some confusion about this term is because it emanates from server technology and not from the art and science of visitor tracking and web analytics. A Hit merely refers to the number of information requests received by a hosting server. The number of hits is determined by the number of objects on a page. For example, if your home page has twenty-one objects, your site hosting server will record the page access as twenty-one hits. A word to the wise... It is best to use this statistic cautiously for what it is worth and not to be misled by inflated hit counts when implementing your online marketing plan. Referrer or Visitor Source A Referrer or Referring Link also known as the Visitor Source is a page which links to your web site. By looking at your referrers, it is possible to accurately identify the pages from where your site visitors are arriving. Visitors usually arrive from one of these three sources: ? From another web site that has linked to your site ? A search engine results page ? Directly from a browser launch Referral data is a gold mine of information because it clearly pinpoints the keywords or key phrases being used by searchers to arrive at your web site and the search engines that are sending you the traffic. You can use this data to conduct more targeted and meaningful keyword analysis, refine existing keywords and submit your site to search engines and directories where you are not listed. This data can also be used to further optimize the content of your web pages for improved search engine rankings (SERs). User Agent A User Agent is the software that is used by site visitors to access your web site. A User Agent could be a: ? Browser such as Internet Explorer, Mozilla Firefox or Safari ? PHP script pasted on a web page that points to your site ? Search engine spider programmed to index your site This valuable data can be leveraged to precisely identify the last time a spybot visited your web site to index it. You can also use this data to map traffic trends, spot site abuse and trigger corrective action. Geographical Location Many web analytics packages and hosted services provide this information using IP look-up technology. They compile data about the geographical location of site visitors as well as the time of the day during which they visit your web site. You can deploy this data to fine-tune your marketing strategy specially in those regions of the world from where site traffic is below average. There are still other types of traffic intelligence web analytics systems can provide. They include: ? The length of time a site visitor stayed on your web site ? The URL of the page on which site visitors land and exit your site ? The operating system (Windows XP, Vista etc.) and browser resolution settings on the monitors of site visitors Web Analytics and Improved Customer Service The manner in which you can use web analytics data will depend largely on your site's functionality and its purpose. For instance, if your site has a customer service orientation and provides live chat support for your customers, web analytics data is critical since it will enable you to further tweak the type and nature of your customer service. This key aspect of the overall customer service delivery process is of paramount importance because customer surveys continue to reveal the general level of dissatisfaction among customers regarding the quality of service on Internet e-transaction sites. According to a Harris Interactive survey conducted in August 2007, nine out of ten customers were unhappy with the type of customer service they received when shopping online. The Harris survey polled 2,430 US consumers aged 18 and older and concluded that most online shopping customers were experiencing significant problems when trying to interact with customer service personnel-- a problem that a live chat solution can address and effortlessly remedy. In the next issue of Live Wire Plus, we will objectively evaluate some of the leading web analytics solutions to help you select the service or product that best meets your needs. Information in a Box Web traffic statistics or web stats, as they are commonly referred to, are extremely potent tools used to generate organic data about web site usage. They provide critical information about which web pages on your web site receive maximum traffic. They also generate statistics on the web pages that attract the least amount of site traffic. Site analysis solutions also tell you who is on your site, how long they were on your site, on which page they landed and from where, and finally, from which page they have exited from your web site. Some of the more sophisticated site analytics packages can identify which web browsers are being used by site visitors and which ones should be optimized for improved results. Since these analysis tools compile crucial data on the search engines your visitors are using to arrive on your site and the keywords and key phrases they are typing into search engine search boxes, these tools can go a long way in implementing innovative marketing strategy for your web site or portal. Some can even check for dead links and send error messages.

Live2Support Inc. http://www.live2support.com Email: newsletter@live2support.com

Other Article Sites

findabook.com  moneycd.info  a-mortgage.info   about-lemon-laws.info  aboutstudentloans.info
all-about-publishing.info  auctions-articles.info  bestcollege-university.com  bestispconnection.com
biblefolder.com  blogger-website.com  books-used.info  brokers-guide.info  buywindows.info  cable-dsl.info
career-miner.com  carpel-tunnel.info  cashinaflash.info  cashloanreviews.info  casinobell.com  chat-house.info
clearmycredit.info  collegeloantips.info  crones.info  depression-articles.info   dirnic.net  dishguides.info
divers-below.com  expodog.info   financewizz.com  fire-insurance.info  getgood.info  handleit.net   it-idea.info
health-supplies.info  hosting-right.com  insidealert.com  insurance-facts.info  jobs-employment.info
justgood.info  lookgold.net   lowcost-travel.info  money-source.info  myhostzone.info  numisblog.com
peoplesearchfinder.info  pr-articles.info  realeas.com   refinancing-guides.info  spyware-remove.info
telelot.info  the-law.info   toppaid.info  travel-deals.info  travelcorrect.com  wedding-guide-site.com
your-blog.info  your-credit.info

MORE ARTICLES:

The Wonderful World of Domain Flipping-Flipping Expired Domains to Your Advantage
Domain flipping is an exciting and a promising technique of making your expired domain a successful money earner, as well as a stable income generator There is lot to learn from domain flipping and its wonderful principles

Nexx Cuts Price on .com Domain Names Web Host Offers Exceptional Value on Domain Names
Nexx Online Inc., an innovative North American web host and ICANN Accredited domain name registrar, today cut the price of their .com, .net, .org, .info and .biz domain names to only $7.95 per year.

Having a Domain Name And Web Site Gives Your Business The Key To The Door
Just like all things in life, the ways to run a business are rapidly changing and evolving. The potential involved with having a domain name/web site is staggering to say the least.

3 Steps to Used Expired Domain Names and Deleted Domains
Have ever searched your favorite search engine for "expired domain", "domain names", and / or "deleted domains names"? Well, if you have recently been scouring the internet for good used domain names, then this idea may help. By following a few simple directions you will soon be on your way to domain

Learning More About Expired Web Domain Expiry And Deletion Patterns
Why is it important to learn more about expired web domain expiry & deletion pattern Read on to find out more

Business Domain Name Success - Choosing A Domain Name
Choosing a business domain name can be one of the most important decisions you make. You can even sell domain names if you buy them as an investment.

Available Domain Names - 3 Reasons To Buy An Existing Domain Name
When the time comes to set up your own internet business one of your first thoughts is to buy a domain name to establish a web site for your new business You may spend a lot of time dreaming up possible names and testing their availability but there is another option you should consider -- buying an existing domain name

Domain Name Promotion And Web Site Design/SEO
If you do not have one million dollars in your pocket, you might find reading what I have to say worth a moment of your time.

Domains: Buying an Existing Domain Name Vs a New Domain Name
No one can deny that the Internet is here to stay and that businesses who do not embrace the internet are going to struggle in the coming years. With the Internet and Search Engines reaching a new level of maturity, I have noticed in their rankings that they are beginning to put more and more weight on the age of the domain in their index and because of this we have now reached a crossroad for many businesses to evaluate whether they are better off buying an existing domain versus registering a brand new domain. But Buyer Beware!

Making Your Expired Domain an Enduring Income Creator - Creating the Magic of Expired Domain Gains
Your expired domains could be the treasure house of unlimited and continuous internet wealth that eventually may create amazing expired domain gains An expired domain is also a future and potential weapon capable of setting up an online money making machine

Free Duplicate Content and Expired Domain Names Tools Offered by Internet Marketing Leader Virante
Virante will continue to add a new free tool each week through the remainder of 2006.

Internet Domain Registration – Top 10 Most Frequently Asked Questions on Domain Name Registration
Here are the top ten most frequently asked questions regarding on Internet domain name registration:Q1. Which characters are allowed in Internet domain names?A: For normal ASCII domain names, the letters a-z, the numbers 0-9, and one special character, the hyphen or dash "-".

First Australian Web Site to Auction ".au" Domain Names
After the recent auDA (au Domain Administration) decision to allow the sale, purchase and trade of ".au" domain names, the anticipated .au property boom has begun. The need for a well structured, affordable venue, advertising domain names for sale in Australia, has been realised by the creation of the Domain Shed Web site Domainshed (http://www.domainshed.com.au)

Using Expired Domain Software To Grab An Excellent Expired Domain Name
In practice, grabbing a good expired domain name is a cumbersome and difficult exercise. Grabbing an excellent expired domain name not only needs an extra effort but also a quick reflex and lightening action to beat the online competition. To make things easier and to quickly find expired domains, you will need to find a way or method that helps grow in the expired domain name business. In this regard, good and efficient expired domain software comes very practical and handy. A piece of expired domain software is also a useful tool that can provide you that extra edge to your business efforts.