Domain Name And Internet Articles

Google Launches OpenSocial to Spread Social Applications Across the Web

MOUNTAIN VIEW, Calif. (Business Wire EON) November 2, 2007 -- The proliferation of unique APIs across dozens of social websites is forcing developers to choose which ones to write applications for - and then spend their time writing separately for each. OpenSocial gives developers of social applications a single set of APIs to learn for their applications to run on any OpenSocial-enabled website. By providing these simple, standards-based technologies, OpenSocial will speed innovation and bring more social features to more places across the web. Users win too: they get more interesting, engaging, and useful features faster.

"The web is fundamentally better when it's social, and we're only just starting to see what's possible when you bring social information into different contexts on the web," said Jeff Huber, senior vice president of engineering, Google. "There's a lot of innovation that will be spurred simply by creating a standard way for developers to run social applications in more places. With the input and iteration of the community, we hope OpenSocial will become a standard set of technologies for making the web social."

Learn Once, Reach Across the Web

One of the most important benefits of OpenSocial is the vast distribution network that developers will have for their applications. The sites that have already committed to supporting OpenSocial -- Bebo, Engage.com, Friendster, hi5, Hyves, imeem, LinkedIn, mixi, MySpace, Ning, Oracle, orkut, Plaxo, Salesforce.com, Six Apart, Tianji, Viadeo, and XING -- represent an audience of about 200 million users globally. Critical for time- and resource-strapped developers is being able to "learn once, write anywhere" -- learn the OpenSocial APIs once and then build applications that work with any OpenSocial-enabled websites.

"Thanks to the broad adoption of the OpenSocial platform, iLike can now enable artists to reach an additional 200 million music enthusiasts across the wide range of websites that have adopted this new platform," said Ali Partovi, CEO of social music service iLike, inc. "Building upon the 15 million music fans we already reach through other channels, the OpenSocial platform helps us pursue our vision of becoming the broadest artist-fan communication platform on the web, without having to write custom software for multiple websites."

Several developers, including Flixster, FotoFlexer, iLike, RockYou, Slide, Theikos, and VirtualTourist have already built applications that use the OpenSocial APIs. A developer sandbox will be available soon at http://sandbox.orkut.com so developers can go in and start testing the OpenSocial APIs. The goal is to have developers build applications in the sandbox so they can deploy on orkut and ultimately other OpenSocial sites.

More Social in More Places

The existence of this single programming model also helps websites that are eager to satisfy their users' interest in social features. More developers building social applications more easily translates directly into more features more quickly for websites.

"orkut has tens of millions of passionate users who are constantly clamoring for new ways to have fun with their friends and express themselves through orkut," said Amar Gandhi, group product manager for orkut, Google's social networking service. "By using OpenSocial to open up orkut as a platform for any developer, we can tap into the vast creativity of the community and make new features available to our users frequently."

The common method that OpenSocial provides for writing social applications means that websites can engage a much larger pool of third-party developers than they could otherwise. They can direct resources that might have gone to maintaining a proprietary API and supporting its developer community to other projects.

"We are thrilled to be supporting OpenSocial," said Marc Andreessen, Co-founder and CTO of Ning. "These standards give both creators and members of the over 113,000 social networks on Ning an awesome breadth of feature options and an even greater opportunity to make their networks uniquely their own. OpenSocial is the future."

Because OpenSocial removes the hassle from developing for social networks, developers can unleash their creativity anywhere that catches their interest. This will translate into a wave of social features in contexts outside of the personal entertainment and games that are traditionally thought of as the social web.

"We fundamentally believe that OpenSocial is the right design philosophy," said Dan Nye, CEO of LinkedIn. "Some social experiences are about photo sharing, some are affinity-based, some professionally oriented--OpenSocial allows each experience to be distinct and provides them a shared infrastructure for development."

"Our goal is to make life as simple as possible for developers who want to reach the global hi5 audience," said Ramu Yalamanchi, CEO of hi5. "OpenSocial provides a simple and practical open standard approach that encourages developers to build innovative applications."

"OpenSocial is an evolutionary step in the integration of third-party applications into the social web," said Max Levchin, founder and CEO of Slide. "Google's standards-based platform gives us deeper access to multiple networks, which allows us to create a much richer user experience."

"The Internet has fundamentally changed the expectations that consumers have for business applications," said Adam Gross, vice president of developer marketing, salesforce.com. "By combining the Force.com Platform and Visualforce with the latest OpenSocial APIs, developers and customers can build and deploy a new class of socially-enabled enterprise applications in a way that improves CRM, collaboration and other business workflows."

Three APIs Available Now

The OpenSocial APIs give developers (with users' permission) access to the data needed to build social applications: access to an application user's profile information, their list of friends, and the ability to share their activities with friends. OpenSocial resources for developers and websites will be available at http://code.google.com/apis/opensocial

Developers will have access to:

- Three JavaScript and Gdata APIs to access social functions

- A live developer sandbox on orkut at sandbox.orkut.com

- Sample code, documentation, and a support group available at code.google.com

Websites will have access to:

- A tool to help OpenSocial-enable their websites

- A support forum for communicating with Google and other websites

- Sample code, documentation, and a support group available at code.google.com

Developers Already at Work

Dozens of developers have helped test early iterations of the OpenSocial APIs, and Google is grateful for the extensive feedback they have provided:

amiando

Appirio

Bleacher Report

BonstioNet

Brad Anderson

Bunchball, Inc.

BuyFast

Cardinal Blue Software

Chakpak

Chronus Corporation

come2play

CurrentTV

E-junkie

eTwine Holdings, Inc.

Fendoo Ltd

Flixster

FotoFlexer

Grimmthething

HedgeStop.com

Hungry Machine

iFamily, Inc.

iLike

Indeed.com

KlickSports, Inc.

LabPixies Ltd.

LimitNone

LjmSite

LoveMyGadgets

Mesa Dynamics, LLC

MuseStorm Inc.

Netvibes

NewsGator

NY Times

Oberon Media

Outside.In

PayPal

PROTRADE

Puxa

Qloud

RockYou

Shelfari

SideStep, Inc.

Slide

Theikos

TooStep

VirtualTourist

Votigo

Whizz

Widgetbox

Zytu Inc.

Links to these gadgets will be available at http://code.google.com/apis/opensocial

About Google Inc.

Google's innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major global markets. Google's targeted advertising program provides businesses of all sizes with measurable results, while enhancing the overall web experience for users. Google is headquartered in Silicon Valley with offices throughout the Americas, Europe and Asia. For more information, visit www.google.com.

Google, orkut, and OpenSocial are trademarks of Google Inc. All other company and product names may be trademarks of the companies with which they are associated.

Other Article Sites

findabook.com  moneycd.info  a-mortgage.info   about-lemon-laws.info  aboutstudentloans.info
all-about-publishing.info  auctions-articles.info  bestcollege-university.com  bestispconnection.com
biblefolder.com  blogger-website.com  books-used.info  brokers-guide.info  buywindows.info  cable-dsl.info
career-miner.com  carpel-tunnel.info  cashinaflash.info  cashloanreviews.info  casinobell.com  chat-house.info
clearmycredit.info  collegeloantips.info  crones.info  depression-articles.info   dirnic.net  dishguides.info
divers-below.com  expodog.info   financewizz.com  fire-insurance.info  getgood.info  handleit.net   it-idea.info
health-supplies.info  hosting-right.com  insidealert.com  insurance-facts.info  jobs-employment.info
justgood.info  lookgold.net   lowcost-travel.info  money-source.info  myhostzone.info  numisblog.com
peoplesearchfinder.info  pr-articles.info  realeas.com   refinancing-guides.info  spyware-remove.info
telelot.info  the-law.info   toppaid.info  travel-deals.info  travelcorrect.com  wedding-guide-site.com
your-blog.info  your-credit.info

MORE ARTICLES:

Speakers and Trainers - The Internet is Your Biggest Megaphone
Speak to an Audience that Reaches across the GlobeAs a professional at home on the platform, you've spent years polishing a compelling message. The presentations you make are honed to perfection.

Announcing IslandPromotionals.com New Web-site -- Purchase Promotional Marketing Materials While Surfing
The Island Promotionals Company announces the launching of their website www.IslandPromotionals.com as its vehicle for now delivering their outstanding promotional products, of the highest quality available, to clients both on-island and on the mainland.

Internet Marketing Success- 4 Elements For Your Profit Pipeline
If you find Ted Nicholas' Funnel Marketing principle too complicated for you and you want a more linear approach with which to view your Internet marketing business, then the 4 elements for your profit pipeline might work wonders for you.

Design Your Own Website - My Easy Five Step Formula For Creating Successful Websites
For me to demonstrate this, I will lead off with a little story, dating back a couple years.Two years ago, when I first started online, my biggest nightmare was trying to figure out what program to use to build my websites, and which hosting company to house my web pages at.

Blogging Software Developer Mullenweg to Address Major Internet Conference as U.S. Switches from T.V. to Internet for News
Shoemoney Media announced that Matthew Mullenweg will speak at Elite Retreat Internet conference in San Francisco. Mullenweg is co-creator of WordPress, blogging software that is used by millions around the world. iFOCOS released a study that more Americans are getting their news from the Internet than from T.V.

Bodog Entertainment Launches Chinese Web Presence and Ad Campaign
Bodog Entertainment continues to build momentum in the Chinese market by launching a new Chinese language ad campaign featuring Team Bodog player Evelyn Eng.

AdMob Launches New iPhone 3G Advertising Solutions and Announces $1 Million for iPhone Developers : Mobile Advertising Leader Reveals Ads for Web an
AdMob, the world?s largest mobile advertising marketplace, announced today that it has launched a global iPhone ad marketplace with new interactive advertising formats that take advantage of the device?s capabilities and mobile context. The new ads include Brand and Performance formats that will function in both the browser environment as well as native applications built for the iPhone. AdMob also announced that it will give $1 million in advertising to developers to promote their iPhone applications, sites and services.

Canada Web Hosting Moves up the PROFIT 100 List: Rapidly Expanding Managed IT Services Leader Continues to Increase Share of Managed Hosting Market
Canada Web Hosting moves to 11th position on the 19th annual PROFIT 100 ranking of Canada's Fastest-Growing Companies.

Are you looking to get traffic to your web site?
Are you looking to get traffic to your web site? Well you have a very difficult job on your hands. You can purchase lots and lots of advice on how to do this but a strongly believe the only way to do it is to sit down at your computer open up your word processor and start to write.

What Everybody Should Know about Getting Websites Developed In India
Website development is a process that involves multiple steps. It needs careful planning, creative thinking and smart execution. Since it is one of the initial steps in developing a website, considerable attention has to be given to the process of web designing. The first stage in building a website is designing the site.

ScienceLogic Brings Web 2.0 to IT Management
New version of ITSM solution to feature RSS feeds for notifications and agentless database monitoring.

Web Design - Some Important Tips
A superior web design is always user friendly, easily comprehensible, eminently readable, and appealing to the eye. That doesn't mean that it is necessary to insert all sorts of graphics and animation. What is crucial for you is that your website be uncluttered so as not to draw the reader's attention from the text which is your most important means of getting your message across.

Gumiyo President Eric Larson to Speak at JD Power Automotive Internet Roundtable 2008
Gumiyo, a leading mobile marketing platform provider for automotive, publishing and real estate, today announced president Eric Larson will be a featured speaker at JD Power's Automotive Internet Roundtable 2008. The conference takes place October 7- 9 at the Bellagio Resort in Las Vegas, Nevada.

Protecting Your Children On The Internet
If you are a parent, as am I, I think we can agree there is little else more important than keeping our children safe and protected. It's difficult enough keeping them safe from the unscrupulous people we read about in the news, but dealing with children and the Internet takes it to a completely new level.

Help Boost My Internet Sales
Help boost my internet sales, is a common phrase I am hearing from internet marketers. Boosting your internet sales is not very difficult but you must go through a checklist to see what the problem is. I am going to assume that you have already generated the traffic to your website. If you have not then this article is not for you. There are many other articles and ebooks that will help you generate traffic to your website. This article is for marketers who have the traffic but are just not converting their traffic into sales.