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LaBov & Beyond Launches Revamped, Innovative New Web Site

Fort Wayne, IN (Vocus) November 1, 2007 -- Sometimes, we like to call it ?conceptology.? Other times, it's ?brainstormisity.? Then, there's the days it's ?labovimation.? What, exactly, is it?

It is LaBov & Beyond (www.labov.com)'s new and improved Web site (labov.com (www.labov.com)); as a marketing and advertising agency, the agency has built its success over the past 25-plus years by approaching each client relationship from a ?blank-canvas? mindset?seeing each project or campaign as unique and unprecedented in its needs, challenges and goals. Now, the radically redesigned and improved labov.com takes that approach to the World Wide Web?and, it lets all who visit the site have a say in the content.

The new labov.com (www.labov.com) is centered on an innovative ?whiteboard? theme -- brought to life by some groundbreaking, incredible interactive production -- and personifies the agency?s legacy and tradition of turning unique ideas into distinctive solutions for its clients.

Each page on the new labov.com (www.labov.com) features a whiteboard and marker showcasing an image or wording based on the page?s content. Visitors to the site can use the virtual marker to draw on the whiteboard on each page they visit. One page even allows them to submit their masterpieces and have them sent to LaBov & Beyond.

?A guiding principle for our agency has always been, ?One size fits one,?? says Barry LaBov, president and CEO. ?We partner with our clients -- we engage and involve them in our processes and what we do. That?s why we believe that no two client challenges or needs are ever the same. Our new Web site brings that conviction and dedication to life.?

But the site isn?t simply visual fluff or gimmicks, either. It?s incredibly rich in content, including process and capabilities overviews, leadership bios, case studies and a resource library. It also links to LaBov & Beyond?s online newsroom and umbrellastory.com, the online home of its series of business parables. The site will be updated often to make sure its content and message remains timely and relevant to visitors.

The redesign and launch of labov.com (www.labov.com) was done completely in-house by the agency?s award-winning interactive and creative departments and only took about two months from initial concept to launch.

?We designed a site that allows its audience to have fun while at the same time digging deep and answering important questions about what they?re looking for in an agency,? adds Chris Swymeler, LaBov & Beyond?s co-creative director. We wanted our Web site to reflect our values and culture: collaboration, openness, teamwork. The new labov.com (www.labov.com) certainly accomplishes that.?

About LaBov & Beyond, Inc.

LaBov & Beyond, Inc., founded in 1981, is a marketing, communications, advertising and training company that focuses on clients with dealer/distributor networks. These clients come from a variety of industries -- automotive, recreational, vehicle, trucking, consumer appliance, insurance and finance, to name a few. The company specializes in comprehensive creative development and production involving a number of disciplines working in a range of media that includes video, interactive and print. In addition to its Fort Wayne, Indiana, headquarters, LaBov & Beyond maintains a full-service office in Auburn Hills, Michigan. You can learn more about the company by visiting it online at labov.com (www.labov.com).

Media Contact:

Kevin Erb

Writer/Editor, Public Relations Coordinator

260.497.0114

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