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Advanced PR Technology in Practice Conference Helps PR Professionals Learn How to Leverage the Latest Web 2.0 Technology for Greater PR Efficacy

Emeryville, CA (PRWEB) October 28, 2007 -- PR professionals who want to put the power of emerging PR technology -- and everything Web 2.0 has to offer -- to work in their corporate communications campaigns have a practical new conference to include on their PR 'to do' list: "Advanced PR Technology in Practice: An Intensive One-Day Update on How to Transform the State of the Art Into Increased Visibility, Greater Media Coverage and Higher ROI." The conference is presented by Bulldog Reporter, a publishing company specializing in the PR industry, and will take place on November 16 in New York City and November 30 in San Francisco.

The event, co-sponsored by TEKgroup International, is designed for PR professionals who want to utilize Web 2.0 technology trends to their full potential, while learning exactly how to leverage them for increased visibility, more frequent coverage, branding opportunities and high ROI.

Hot topics to be covered include blogging, podcasting, corporate web video, RSS, SEO, social media, online monitoring and will also feature actionable details such as these:

? Search Revolution: Using SEO to Boost Website and Press Release Visibility

? Best Practices in Developing a Media-Friendly Website

? Harnessing the New Power of Audio and Video on Corporate Websites

? Creating an Effective -- and Cost-Effective -- Social Media Strategy

? How to Monitor and Develop Relationships with Industry Blogs

? New Tools for Measuring the Impact of Your Online PR Efforts

The all-day conference will be led by over 30 PR and communications executives from corporations such as Yahoo!, American Express, Cisco and IBM, as well as agencies such as FutureWorks PR, Ketchum, VMS and SEO-PR.

"This dramatic expansion of PR capability obviously opens up tremendous opportunity for us as a profession. In some ways, it's a new world. But there's also the real and imminent danger that PR will fail to seize this magical new power. If public relations practitioners do seize this day, we can have it all," stated Jim Sinkinson, Publisher of Bulldog Reporter.

Attendees can save $100 off the registration price by registering two weeks before the conference of choice. Participants can also save by submitting multiple registrants. For more information, visit our homepage or print out the six-page brochure. To register, go to our registration page or call 1-800-959-1059.

A special bonus for registrants: For a limited time only, through November 2, registrants can receive the ebook "Revolution in PR Technology: PR Practitioner's Field Guide to New Media Solutions", which gives readers over 100 pages of up-to-the-minute instructions on exactly how to put these technologies into practice. At a discounted price of only $99 (regularly $245), the handbook serves as a thorough complement to topics covered at the conference--at a savings of over $145. Just call 1-800-959-1059 to inquire about this special offer.

About Bulldog Reporter:

Bulldog Reporter is a B2B publishing company that caters to PR professionals by providing an inside view into the workings of journalists and top media organizations, allowing them to increase their effectiveness in gaining positive coverage. In addition, Bulldog Reporter offers a repository of insight into media relations "best practices" -- techniques and technologies that increase PR professionals' success in developing long-term relationships with the press, building brands, measuring results, and cultivating respect from upper management for the public relations functions.

The Bulldog Reporter product and service lines are owned by Infocom Group, which was founded in 1980.

For more information on Bulldog Reporter and its products, visit www.bulldogreporter.com.

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