Domain Name And Internet Articles

Mindscape Transforms Role of Web Development Companies

Grand Rapids, MI (PRWEB) September 13, 2007 --- Mindscape (http://www.mindscapesolutions.com), a full-service Web application development and design company, integrated traditional business marketing tools and the Internet in response to recent market trends.

With the development of Web 2.0 and two-way communication on the Internet, it will be necessary for Web development companies to offer services that go beyond the world of development, design, and search engine optimization. Instead, they need to add services that will help their clients market their company Web sites, increasing traffic and recognition.

Mindscape has taken note of the fact that a Web site with impressive design and short, bulleted content will no longer attract the number of visitors that it has in the past. Also, with the increase in the amount of sites created, competition has risen and it has become difficult to stand out. According to Mindscape, strong content and direct advertising have become a necessity to gain exposure and, in turn, visitors.

For many businesses, their Web site is the main tool used to increase awareness and generate sales. Because of this, it will be important for these companies to participate in integrated marketing to ensure this will be achieved. According to Pete Brand, co-founder of Mindscape, "Having solely a Web site for your company will no longer suffice. Involving your company in integrated marketing, by using different advertising and public relations tactics, has become a requirement."

Mindscape (http://www.mindscapesolutions.com) has chosen to combine technology and marketing. They have added what they call a "Web PR Department" to their company. Now, instead of only providing their customers with enticing Web sites, they also have the capability of making sure those Web sites will be highly trafficked.

A term coined by Advertising Age writer Steve Rubel that also explains this merge is "Geek Marketers (http://adage.com/print?article_id=120174)." Rubel defines this by saying, "They are marketers by trade, yet they also have a hard-core interest in technology and social anthropology." He explains that although these industries seem like completely different worlds, individuals who can combine them will soon become a necessity to all Web development companies. "Geek Marketers create competitive advantage through rapids-fire testing and learning," Rubel said.

Although "Geek Marketing" is a newer concept to the industry, it is also an innovative business tool and Mindscape has found team members who match this description. Co-founder Paul Ferrier serves as an example. He has a background in sales, public relations, and Web design.

A second example was the hiring of an advertising and public relations staff that specializes in the Web. "Our Web PR staff is unique because they are able to market our clients using both traditional as well as unconventional methods (http://www.dashes.com/anil/2005/09/web-development-trends-for-200.html), such as writing keyword-focused content," Ferrier said. Mindscape offers integrated marketing services such as copywriting, press release creation and distribution, and advertising plan implementation.

Brand and Ferrier founded the company, which is located in Grand Rapids, Mich., in 2001. They now employ 10 team members and have helped hundreds of companies around the world. To learn more about Mindscape, please visit their Web site at: www.mindscapesolutions.com.

###

Other Article Sites

findabook.com  moneycd.info  a-mortgage.info   about-lemon-laws.info  aboutstudentloans.info
all-about-publishing.info  auctions-articles.info  bestcollege-university.com  bestispconnection.com
biblefolder.com  blogger-website.com  books-used.info  brokers-guide.info  buywindows.info  cable-dsl.info
career-miner.com  carpel-tunnel.info  cashinaflash.info  cashloanreviews.info  casinobell.com  chat-house.info
clearmycredit.info  collegeloantips.info  crones.info  depression-articles.info   dirnic.net  dishguides.info
divers-below.com  expodog.info   financewizz.com  fire-insurance.info  getgood.info  handleit.net   it-idea.info
health-supplies.info  hosting-right.com  insidealert.com  insurance-facts.info  jobs-employment.info
justgood.info  lookgold.net   lowcost-travel.info  money-source.info  myhostzone.info  numisblog.com
peoplesearchfinder.info  pr-articles.info  realeas.com   refinancing-guides.info  spyware-remove.info
telelot.info  the-law.info   toppaid.info  travel-deals.info  travelcorrect.com  wedding-guide-site.com
your-blog.info  your-credit.info

MORE ARTICLES:

First Steps on Starting an Internet Business
If you are considering starting an Internet business, then there are quite a few things that you will need to know, if you are going to succeed.The pitfalls of rushing into starting your own online business are many and varied. however you will be able to avoid many of the mistakes that online marketers make, when first starting out in your venture by continuing to read this article.

Recipe For A Good Looking Web Site
We've all surfed the web and seen some awful web sites. Sites that never completely loaded.

Creative Chocolate Printing wins Standard of Excellence WebAward from Web Marketing Association
The Creative Chocolate Printing Company, provider or personalized chocolate gifts and chocolate party favors for any event, occasion and budget, has be recognized for the third year as having an top Website in the 2007 Web Marketing Association WebAward Competition.

GeoPOV.com Seeking Venture Capital for Next Generation, Web 2.0, GeoLocated Point of View Panoramic Imagery
GeoPOV has perfected its 360 degree GeoLocated Point of View Panoramic imagery capture system and is seeking Venture Capital to bring this media to market on a national basis.

Benchmark Introduces Next Generation, Web-Based Email Builder
Benchmark Email's new email editor, named Email Builder, includes a whole slew of new email marketing templates, a spam checker, a spell checker, and the ability to drag-and-drop text, photos and more.

WFMZ Selects DayPort to Add Video Presence to Web Site
Web video content and revenue generation benefits realized.

Master Resale Rights As A Legitimate Web Business
Master resale rights for popular ebooks and software is quickly gaining in popularity by many webmasters, even those whose current sites are in completely different categories. Webmasters are rapidly realizing the huge profit potential associated with resale rights is too good to pass up. They find that selling master resale rights eliminates most of the headaches of owning a traditional "brick and mortar" business.

Why PPC And SEO Are The Most Popular Web Site Promotion Methods
There has to be a reason why PPC (pay-per-click) ads and SEO (search engine optimization) are by far the two most popular website promotion methods on the World Wide Web today. As a matter of fact, it is not too difficult to figure out why these two web promotional methods are so popular. It is quite simple really ? they work. They are in fact very effective. Picture this situation. You select a few keywords come up with some attractive headlines and then launch a PPC ad campaign with Google Adwords. The next thing you know is that your site is receiving a steady flow of very qualified traffic. When the sums are done you realize that a sizeable number of those visitors who click through end up being your customers. You are then easily a...

How To Write Better Internet Marketing Articles
Writing and submitting articles is an effective marketing ploy to deliver targeted visitors to your website, raise your search engine rankings, and increase sales of your products or sales. The basics of writing an article are much the same, no matter where you use it. You should write it to make the best use of keywords without being obvious. Readers want useful information so don't write a commercial. Gradually you can steer your readers towards your services or products.

The Yin & Yang of Internet Marketing
Westerners believe opposites flow in a natural cycle always replacing the other. They tend to look at things as black or white, right or wrong, up or down, giving a separation and unrelated-ness in their perspective.

Looking for a Web Design Company? Use a Web Design Directory
Your business website tells a lot about your company. A poorly designed website will have your visitors questioning the quality of your business.

Dabble Announces Full Compliance with "Bill Of Rights for Users Of The Social Web"
Privacy protected; users retain full ownership of personal data.

Webapplica Launches Open Source Community; Previews Web 2.0 Business Applications
Webapplica launches open source community to build next generation Web 2.0 business applications

Owens, Inc. Remodels Its Web Site
New Owens, Inc. website makes it easy to locate specific door and flooring products.