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Web Site Promotion Marketing - Avoid Mistakes That Many Have Made

Web Site Promotion Marketing - Avoid Mistakes That Many Have Made by SmallBizOnWeb.com

Did you have a golden idea one night and then start working on getting your business together the very next second?

Did you create a website and start promoting it as hard as you can and wasting tons of money to get some results? Many business owners these days just don't know how to promote their online business and they end up wasting and spending lots of money while getting little or no results.

Let me explain some of the methods used today to generate traffic for your website and online business.

1. Banner ads - banner ads were very popular back in the early dot com era and many companies would gladly take your money and then place a banner for your business on a highly visited website and then you as the business owner would hope to have people click on the banners and then come to your site.

Banner ads don't work well these days and many smart marketers don't rely much on banner ads these days.

2. Pay Per Click Ads - PPC ads are ads that are placed on search engines like yahoo, google, msn. You pay .05 to $5 per click which is all based on the keywords that you have chose. This method is very popular but very costly if you don't know what you are doing, basically you pick a keyword for your business, lets say you chose the keyword " Shoe Repair", and since you are in the shoe repair business that keyword seems to fit your target audience well.

You find out that google charges $3 per click for that keyword, so what that means is that everytime someone clicks on your ppc ads which are located on the right side of the search results in google then you pay $3 everytime, if someone clicks 10 times on your ad in 1 day then you pay $30.

This method is very costly and can make you go broke if you don't know what your are doing and many business owners have lost thousands of dollars on ppc ads. Avoid this style of marketing if you do not know what you are doing.

3. Search Engine Optimization - This method by far is the best method that all businesses should go for if they want long term success for their website and business. Many businesses owners do not know how the search engines can really give a boost of traffic to their business.

When I go to google.com and type a keyword that fits my needs then google lists the results with all the websites that are ranked on page 1,2,3. Websites that are ranked past page 3 get little traffic but the website that is ranked on page 10 practically gets no traffic, not many people go past page 3 on google when searching for their desired need.

Business owners need to invest some funds into getting ranked very well in the search engines but they also need to work with companies that can prove that they can get results and their prices should be very fair too!

www.SmallBizOnWeb.com is a agency dedicated to improving and creating traffic for clients via search engine marketing.

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