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v-Fluence Publishes Best Practice Guide for Web 2.0 Engagement

San Diego, CA (PRWEB) July 19, 2007 -- v-Fluence Interactive Public Relations, Inc (http://www.v-fluence.com/). announces the publication of Blogs and Beyond: A Guide to Understanding and Engaging Consumer Generated Media (http://www.ctpaa.org/briefs/july_2007_issue_web.pdf). The white paper, commissioned by the Association of Cable Communicators (ACC), is a go-to primer to help corporate PR and marketing professionals understand how and when to engage the growing influence and opportunities created by consumer-generated media and other Web 2.0 spaces (http://www.v-fluence.com/home/resources/articles/putting-web-20-in-perspective-part-i.html).

Blogs and Beyond highlights best practice guidance from v-Fluence's ongoing work with its corporate and non-profit clients as they engage blogs, online forums and other consumer generated media as part of their online communications strategies.

"Blogs and other consumer-generated media are a growing part of what defines the 'online influence equation,'" says Jay Byrne (http://www.v-fluence.com/home/about-us/v-fluence-team/jay-byrne.html), v-Fluence president and CEO. "In fact, the influence of these outlets is well-past the point where today's PR and marketing professionals can get by with only passing interest or understanding."

Published by ACC, Blogs and Beyond details why inattention to these potentially influential Web 2.0 spaces can create significant black marks on corporate brands, reputations and sales efforts. Some highlights from Blogs and Beyond include:

? A four-point protocol to determine if/when to engage CGM spaces. This protocol helps you determine the opportunities and risks that brand and product mentions may pose and how/when to respond if the risks are real.

? Rules and Risks for Active Blog Outreach. A No. 1 rule is transparency, as evidenced (again) by the latest dust-up around Whole Foods CEO John Mackey's online "sock-puppetry."

? Guidelines to effectively manage corporate blogging initiatives. Ensuring fresh content is just one challenge for PR and marketing professionals charged with managing corporate blogs.

About v-Fluence Interactive Public Relations Inc.

v-Fluence is a public affairs, issues management and marketing support firm that helps clients take advantage of the Internet and manage online risks because it believes, and the facts confirm, it starts online. v-Fluence clients include the world's largest corporations and best-known brands, major trade and professional associations, respected non-profit groups, government agencies and leading academic institutions.

For more information, visit: http://www.v-fluence.com/

v-Fluence news: http://www.v-fluence.com/home/v-fluence-news.html

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