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Maui Pineapple Company Launches Internet Promotion for Sales of Maui Gold® Pineapple

Maui, Hawaii (PRWEB) July 20, 2007 -- As consumption of fresh pineapple increases throughout the nation, Maui Pineapple Company is making its renowned, extra-sweet Maui Gold® pineapple available for purchase on the Internet. The company has launched a new internet promotion to boost sales of its Maui Gold pineapple. Over the next several months, the company will use a special promotional tag on over four million Maui Gold pineapples offering consumers up to a $10 savings when purchasing the pineapple through December 31, 2007 online at MauiPineapple.com (http://www.MauiPineapple.com). Online shoppers can save $10 on a six-pack or $5 on a two-pack of Maui Gold pineapple by entering the following promotional codes at checkout: HANGTAG6 on six-pack orders, or HANGTAG2 on two-pack orders.

"This is a tremendous opportunity for consumers throughout the country to get a taste of Hawaii. This tropical delight will not only bring back many fond memories of their trip to Maui, but will also bring the taste of Maui to those who have not yet traveled to the Valley Isle," said Howard Nager, Maui Pineapple Company vice president sales and marketing. "Since pineapples are the symbol of hospitality, this delicious gift is a great idea that can be sent to relatives or friends for most any occasion or special event."

The online store also offers customers a variety of two-pack Maui Gold pineapple gift box options, including Hawaiian, special occasion, and new seasonal designs. To ensure consumers receive the highest quality fruit, Maui Pineapple Company ships the fresh, hand-picked pineapples via two-day express delivery by air. All online Maui Gold pineapple orders ship within five business days as permitted by growing and harvesting variables.

Introduced to the market in 1996, Maui Gold pineapple is a special hybrid variety of fruit developed and harvested only by Maui Pineapple Company in Hawaii. Maui Gold has a rich golden color, incredibly sweet flavor, low acid content and contains three times the Vitamin C of a traditional pineapple.

About Maui Pineapple Company

Maui Pineapple Company, Ltd. (http://www.MauiPineapple.com) is a subsidiary of Maui Land & Pineapple Company, Inc (http://www.MauiLand.com/), a holding and operating company established in 1907. Maui Pineapple Company, which originated over a century ago, cultivates approximately 6,000 acres of pineapple on the island of Maui. Today it continues to manage operations founded on the principles of sustainable agriculture and product innovation. To secure its competitive edge in the fast-evolving agricultural sector, Maui Pineapple Company is placing its emphasis on fresh pineapple. MPC is focused on continual improvement of fruit quality, proactive land stewardship and managing growth to meet the demands of its growing mainland markets. The company's signature Maui Gold pineapple is known for its premium quality and a naturally sweeter aroma and taste.

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