Domain Name And Internet Articles

The Industry Measure Releases New Report Status of Web-to-Print from Service Provider Perspective

New York, NY (PRWEB) June 29, 2007 -- The Industry Measure has released a definitive analysis of the Web-to-Print (customers create/access job files online and order on-demand) marketplace, detailing the current adoption and usage status of one of the hottest printing industry and document management technologies.

Data include:

?    Percentage of print and prepress firms offering Web-to-print in-house or outsourcing it--current and historical;

?    Breakdowns by type of Web-to-print solution (static online store, portals for customization/personalization, solutions for creation and distribution of advertising)--current and historical;

?    Perception of Web-to-print as a value to the business;

?    Plans to purchase Web-to-print and PURLs;

?    Challenges to adoption of Web-to-print;

?    Changes in job volumes--current and historical.

Data from the report, "Web-to-Print: A Service Provider Perspective," includes both top-line data and detailed breakdowns by graphic arts segment (commercial printers, quick printers, trade shops, book and periodical printers, digital printers) and shops by employee size.

One of the most interesting findings of the survey is that, while Web-to-print is heating up for Webinars, seminars, and other industry buzz, adoption on an industry-wide basis has actually stalled. There are real surprises in year-over-year data, as well as year-over-18 months data.

For this reason, in addition to the data, this Special Report includes an extensive analysis of the current status of the Web-to-print marketplace from a service provider perspective. It answers questions such as: Why isn't the Web-to-print market growing faster? Is the Web-to-print market saturated? Is there still room for growth? If so, where? Does this mean that service providers should not get into this marketplace? Is the technology not yet ready for widespread adoption?

The Industry Measure is no stranger to controversy, so we expect controversy over the findings of this report. However, another hallmark of this report is the data's consistency. From adoption numbers, to perception of Web-to-print as a sales opportunity (for both selling existing Web-to-print services and for adding Web-to-print), to planned purchase numbers and more, the data is stunningly consistent, both now and over time. It also closely matches key attitudinal data, such as Web-to-print-relevant business challenges and sales opportunities. In fact, this special report may be the most consistent, from a data perspective, of any special report we have ever produced.

Among the key data points:

-- 24% of all graphic arts firms now offer Web-to-print of some kind (static online store, portals for customization/personalization, or for creation or distribution of advertising)--down from 26% one year ago;

-- only 6% of all print and prepress firms plan to purchase a Web-to-print system in the next 12 months;

-- 10% of all Web-to-print users see "selling our existing Web-to-print" as a top sales opportunity, rising to 28% of digital printers and 22% of very large firms (50+ employees);

Availability:

The Industry Measure "Web-to-Print: A Service Provider Perspective" is available for purchase by visiting the secure The Industry Measure eStore online at www.theindustrymeasure.com or by phone at 866-873-6310. The price for the 69-page Special Report is $695.00. The Industry Measure eStore customers can download this report in PDF Acrobat format immediately after purchase.

Editor's Note:

Additional information pertaining to each report is available for editorial purposes. Please make inquiries directly to Judie Ryer (646) 746-7234).

About The Industry Measure:

The Industry Measure specializes in the assessment of trends and changes in graphic communications markets by providing timely and strategic information, hard-hitting market analysis and concise expert opinion. The reports have earned the reputation for containing the most reliable and timely industry intelligence in the graphic arts and graphic design marketplaces. The Industry Measure can be reached on the Web (www.theindustrymeasure.com), or toll-free by phone at 866-873-6310.

All brand names, trademarks, and registered trademarks are the property of their respective owners.

Press Contacts:

Judie Ryer

The Industry Measure

T: 646-746-7234

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