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Theo E. Obrig, Inc is in the Process of Transitioning its Web Based Reading Glasses Business Read in Style to Coggster Corporation

New York, NY (PRWEB) June 27, 2007 -- Theo E. Obrig, Inc. a contact lens specialty organization based in New York City announced that their online reading glasses boutique, ReadinStyle.com, has outgrown the scope of their business model and is in the process of transitioning the website operation to Coggster Corporation.

ReadinStyle.com provides a variety of designer reading glasses and reading sunglasses to the public via their website. The site was started by Theo E. Obrig, Inc in 2002 doing business as Readinstyle.com. Over the years the site has developed into the premier source of over the counter readers and authority on fashion eyewear for presbyopes. The focus of Theo E. Obrig, Inc is and has always been a contact lens specialty practice and by transitioning the reading glass business to Coggster it will allow Obrig to maintain this focus.

Coggster Corporation specializes in online retail with a strong focus on customer service. The operators of Coggster Corporation have been involved with the development of ReadinStyle.com since it's inception and played an integral part in it's successful growth. "I would like to ReadinStyle to continue its growth. It is currently at a level that I do not wish to maintain and am happy to transition the website operations over to Coggster Corporation. I know they will continue to provide the quality reading glasses and exemplary customer service I am known for." Says Susan Mazure, president of Theo E. Obrig, Inc.

Coggster Corporation is responsible for a 300% increase in sales based on the work they did in late 2006. "We are very pleased and excited to be acquiring ReadinStyle.com and ready to take over its daily operations" says Cassia Cogger of Coggster Corp. The transition will be seamless to the customer as Coggster Corporation will continue to focus on exceptional customer relations and positive overall shopping experience.

Readinstyle.com will be fully transitioned to Coggster Corporation effective August 1, 2007.

Theo E. Obrig, Inc has been specializing in hard to fit contact lenses for over 40 years in New York, NY. President and contact lens specialist (http://www.obrigcontactlenses.com), Susan Mazure will continue with her focus on keratoconus and multifocal fittings.

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