Domain Name And Internet Articles

Web Design A Website For All

How many customers are you losing every day in your ecommerce website? I suppose every business owner expects some customer loss, but did you know you could be losing more customers than you may have realized?

Tim Berners-Lee is credited with creating the Worldwide Web and he always envisioned an online experience that would be useable to all online visitors. This vision included individuals with a variety of handicaps.

While there are web applications that allow vision and hearing impaired visitors to use websites, many site designers do very little to help these individuals navigate their website.

Interestingly one of the key factors that minimize effective use of an ecommerce website design is an over produced website with multi navigational tabs. A growing number of baby boomers and senior citizens are using the web and the use of a site that is difficult to navigate makes the site essentially ?off limits? to these potential customers who often leave in frustration.

Consider these financial facts from the U.S. Consumer Expenditure Survey.

* The 50 and older have $2.4 trillion in annual income, which accounts for 42% of all after-tax income.

* Adults 50 and older account for an estimated $1 trillion+ in total expenditures in 2005.

* Consumers 50 and older own 65% of the net worth of all U.S. households.

The demographic for those over the age of fifty find a consumer base with the most disposable income, increased buying power and this demographic often provides an increased level of brand loyalty.

Interestingly television networks have essentially turned their back on this demographic by providing program geared to viewers 35 and younger.

It is possible that web design could benefit by remembering a demographic who may have an interest in purchasing products or services from your website as long as you make sure to provide a means of accessing the website in a way that is attractive yet easily accessible.

Many websites rely on flash design. In a scenario in which you are seeking the age 50+ consumers you may want any flash you provide to be instructional on the use of the site. However, you may be better served by using straightforward text and graphics and by simplifying the steps your customers must use to make a purchase.

"In most [web design] projects, accessibility has fairly low priority because project managers underestimate the number of people who are impacted by design problems." Jakob Neilson

If you can make your web design appealing and easily accessible you will find all your customers being able to maximize the pleasure of the visit and may likely develop into repeat customers.

Scott Lindsay is a web developer and entrepreneur. He is the founder of HighPowerSites and many other web projects. Get your own website online in just 5 minutes with HighPowerSites at: http://www.highpowersites.com. Start your own ebook business with BooksWealth at: http://www.bookswealth.com

Other Article Sites

findabook.com  moneycd.info  a-mortgage.info   about-lemon-laws.info  aboutstudentloans.info
all-about-publishing.info  auctions-articles.info  bestcollege-university.com  bestispconnection.com
biblefolder.com  blogger-website.com  books-used.info  brokers-guide.info  buywindows.info  cable-dsl.info
career-miner.com  carpel-tunnel.info  cashinaflash.info  cashloanreviews.info  casinobell.com  chat-house.info
clearmycredit.info  collegeloantips.info  crones.info  depression-articles.info   dirnic.net  dishguides.info
divers-below.com  expodog.info   financewizz.com  fire-insurance.info  getgood.info  handleit.net   it-idea.info
health-supplies.info  hosting-right.com  insidealert.com  insurance-facts.info  jobs-employment.info
justgood.info  lookgold.net   lowcost-travel.info  money-source.info  myhostzone.info  numisblog.com
peoplesearchfinder.info  pr-articles.info  realeas.com   refinancing-guides.info  spyware-remove.info
telelot.info  the-law.info   toppaid.info  travel-deals.info  travelcorrect.com  wedding-guide-site.com
your-blog.info  your-credit.info

MORE ARTICLES:

It's All Good! Take Advantage Of Opportunites To Make Money On The Web
Are you earning the cash you always expected you would you know what I mean. We all have those dreams as a child regarding future careers and salaries. I can still remember how my brother used to tell me that he expected to be a millionaire by age 21. He would own a personal island, with a helicopter pad and waterfall out back. You know the usual material. Well, now he's 32 years old and it still hasn't happened. Not that he's complaining or anything. He did end up with a great job in computers. I think that's the typical routine. Although we may not all end up with that dream job and lifestyle we pondered as children we still end up fairly well off. Well, except for Tome journey. I hear he pretty much ended up exactly where he wanted. Howe...

Brand5's MattHasselbeck.com Wins Battle of the QB Websites
Brand5's Matt Hasselbeck was declared the overwhelming winner of the Chicago Tribune's recent "Battle of the QB Websites".

Make Cheap And Free Phone Calls Over The Internet, But Without The Fuss
The world of telephony is undergoing a revolution. Mobile phones are everywhere in both developed and underdeveloped countries and now another great development is technology that enables anyone to make phone calls over the Internet for free or for a fraction of the normal price.

NetReach Unveils cmScribe PressRoom  a Powerful Suite of Web Tools Designed to Increase Media Outreach
Offered as a monthly subscription service, subscribers receive next-day access to a full-featured CMS tool set created for PR and Marketing professionals. cmScribe PressRoom is a pre-designed, pre-configured hosted online media room designed with content and feature-rich functionality that is tailored for PR and Marketing Professionals. It offers users the ability to interact with the media via blogs, news releases, syndication of content using RSS, provide access to photos, and the ability to easily create and manage content using the web-based cmScribe content management system.

RSS Directories and The World Wide Web
Today, on the Internet, RSS directories are very popular. RSS is widely used initially by news sites to allow others to syndicate their news stories. Now, a lot of other websites are using RSS. It is being used in flagging new forum headlines, auction listings, sales listings and others.

Not only write an Ebook? - make more money to selling your knowledge on the Internet!
The understandable method to reach others and profit from your knowledge is to write an ebook. This is a very excellent idea and can be very lucrative. But in addition to an ebook there are a lot of other ways to profit from your knowledge.

A Review Of The Easy SEO Report Internet Marketing Training Course
If you are looking for website optimization then you might consider the Easy SEO Report Internet marketing training course There are many benefits to this report as they will show you everything you need to know and the Easy SEO report is free

Recession? Brick and Mortar Business Out, Internet Business In
Why starting an on-line business can help protect those during a recession and who can teach them how to build it.

Using Server Side Includes to Simplify Your Web Design
An "include" file is a piece of code that can be put into a seperate file -- for example -- your navigation bar -- and then "included" in a number of other pages. This has the very useful advantage of allowing you to retain consistency over a very large number of pages, and then make changes to all of those pages by just changing the include file.

Internet Marketing Explained - The Rules Were Changed In 2007 - The Secrets We Learned Are...
Internet Marketing Loyal - It Seems Someone woke up at 4:00 AM, the day Before? And captured all of the low hanging fruit in your entire market And Google Stopped to penalize you Again? And T

Having a Portfolio on the Internet Can Help you Infiltate the Workforce
If you're an up and coming graphic/web designer just out of university, you'll know it's quite hard to break into the workforce. You have to contact employers one by one, spend your time traveling and lugging your portfolio to their offices.

What Successful Internet Marketers Know That You Do Not
Do you consider yourself a successful business? I'm sure the answer to that question is, of course. Guess what, you're not alone. Not too long ago, I too thought I ran a successful business. As an Online business owner, I have a website and an email autoresponder which is all you really need when running an online business. For the past two years, I have followed the advice of untold gurus about easy Internet marketing cash. I have purchased many ebooks and attended quite a few teleseminars with hopes of creating a successful online business.

The Internet and the Home Page
One of the most difficult and most time consuming questions in selling either your product(s) and/or service(s) is how best they can be imaged to potential markets. This is where to power of your web sites home page can be either reaped or wasted.

Importance of Educated Choice While Choosing A Web Hosting Provider
There are many attributes that makes a web hosting provider stand out from the crowd. But in this current highly competitive world the providers have become so adept in posing as the best out there that it becomes very difficult to choose the best for your business.

Why A Home Business? What About The Scams? How About The Internet?
Why A Home Business? What About The Scams? How About The Internet?