Domain Name And Internet Articles

Getting A Solid Internet Marketing Foundation

As we look at building our online businesses, many of us acknowledge, early-on, that we don't know it all. Those who don't, are almost certain to fail because they often attempt to apply techniques that simply don't work online - to their online businesses. The quickest way to online success is to model those who are already successful at what you want to do. It' s that simple.

Of all of the chores involved in building your business, marketing is usually the most critical. Poor marketing is also the reason so many businesses fail. You need to learn to properly market your business or hire someone else to do it for you. I'll give you a few recommended resources to help jumpstart your education in a minute.

A second extremely important skill that goes hand-in-hand with marketing is generating publicity. You can have the greatest product in the world, but if no one knows about it, it may as well not exist. If no one knows about you, then you won't make any sales!

Let's look at generating publicity first...

Publicity can take many forms, and they often overlaps what many would define as marketing. For today, I want you to focus on the most effective, and often cheapest, publicity. In fact, this great publicity is often free. What we're talking about here is publicity generated by getting the media and others talking about you and your business. We're talking about the publicity typically generated through tools such as press releases and doing media interviews.

Why is the above type of publicity so powerful? It's so powerful because people believe what others say about you MORE than they believe what you say about yourself. So when you can get magazines, newspapers, television and radio personalities, and even online ezines talking about you, those hearing this buzz believe it more and are therefore more likely to go check you out.

A second reason this type of publicity is so powerful is because you can literally generate millions of dollars in free publicity if you know what you are doing. You may not be able to afford a full-page ad in a major magazine or newspaper. However, let the right person know about your story and that same publication will be all to happy to tell the world about you... and give them your website url and/or your toll-free phone number.

Learning to get media attention is not hard. To make it even easier, I've arranged for my friend, Annie Jennings, who runs a top PR agency, to help you a little. Her site is at: http://www.anniejenningspr.com/teleseminars.htm

I gave you the above url because it is the page where she tells you of upcoming teleseminars she's hosting on various promotion and sales-related topics. These teleseminars are all free.

While at Annie's site, sign up for other goodies she offers including courses in generating press releases, creating a platform, getting on top radio shows, etc. She'll give you all types of freebies like audiotapes and coffee cups. When I first met her, and she sent me an intro package, it felt like Christmas :-)

So we'll let Annie turn you into a "media darling." Then you can focus on learning marketing. This is where most online business people should probably spend 80% of their time - not on all of the busywork that you can get someone else to do. The highest and best use of your time is probably in marketing your business, not making webpage updates, writing or even creating products. You can get freelancers to do this for you very inexpensively at places like Elance.com

Marketing is nothing more than communicating the benefits of your products or services effectively to your ideal customer. It all hinges upon effective communications, and your communications can be greatly improved if you understand how and why we interact the way we do with each other. To get a firm grasp on that topic I recommend that you read the book, "Influence, The Psychology of Persuassion," by Dr. Robert Cialdini.

You'll never be the same after you've read and digest this book. If you're like me you'll find yourself reading it over and over! You can find this book at online bookstores.

Another solid book on marketing is Jay Abraham's "Mr. X" book. This 376 page book distills several decades of the marketing know-how of Jay Abraham. The full title of the book is "Money-Making Secrets of Marketing Genius Jay Abraham And Other Marketing Wizards - A No-Nonsense Guide To Great Wealth and a Personal Fortune." This book is so good that you could devote six month just to studying the one book, and you'd understand more about marketing than 95% of your competitors.

This book is marketed by the Abraham Marketing Group, but Internet marketers working with the group run specials from time to time. Just watch your email for one of these specials.

A course that I recommend that isn't just on marketing but on developing the proper mindset is by Dr. Robert Anthony. It's called "Know How To Be Rich." In order to run a really successful business, you need to properly train your mind. Many people actually need to give themselves permission to be successful. Dr. Anthony's course was a big "A-ha" for me and many of my clients. You can find it at: http://TheInternetLifestyle.com

You'll notice that none of the resources just recommended were specifically Internet-marketing-only resources. That's because internet marketing is just an offshoot of marketing, and most of the principles are the same. Most Internet marketers who are struggling, don't have a good grasp of the over-riding basic marketing principles. That's what the above resources will provide.

Two Internet marketing resources I will recommend are a private membership site I've set up, and a course on how to generate website traffic. You can find my site at: http://TheRealSecrets.com The webpage does a great job of explaining why you need to be a member :-)

Without website traffic, your website basically has the same results as a billboard on a highway that no one travels. It produces no results because no one sees it. So you do need to learn how to generate traffic. For that I recommend the very indepth, crash course offered by John Reese's Traffic Secrets. I've personally gone through the 13 CD's and DVD ROM's, and 3 manuals - TWICE.

You can check out this course at: http://TrafficSecretsByJohnReese.com It's a little expensive, but well worth it if you USE what he teaches. If you aren't going to use it, then you should save your money.

If you work your way through the above resources you'll be well on your way to building a massively successful online business. None of these resources are something you give a quick glance and then the magic happens. They all require effort. Put in the effort now and you'll have a very solid foundation upon which to build your Internet marketing business. By understand basic marketing, and then how the internet differs, you'll possess some very powerful, rarely mastered knowledge.

Copyright 2004 Willie Crawford

Willie Crawford is a corporate president, published author, seminar speaker and host, tele-seminar speaker and host, retired military officer, karate black belt, network marketing trainer, and life-time student of marketing. He shows people how to actually generate substantial income on-line using very simple SYSTEMS. An example of such a system can be studied and duplicated at: http://ProfitMagician.com

Other Article Sites

findabook.com  moneycd.info  a-mortgage.info   about-lemon-laws.info  aboutstudentloans.info
all-about-publishing.info  auctions-articles.info  bestcollege-university.com  bestispconnection.com
biblefolder.com  blogger-website.com  books-used.info  brokers-guide.info  buywindows.info  cable-dsl.info
career-miner.com  carpel-tunnel.info  cashinaflash.info  cashloanreviews.info  casinobell.com  chat-house.info
clearmycredit.info  collegeloantips.info  crones.info  depression-articles.info   dirnic.net  dishguides.info
divers-below.com  expodog.info   financewizz.com  fire-insurance.info  getgood.info  handleit.net   it-idea.info
health-supplies.info  hosting-right.com  insidealert.com  insurance-facts.info  jobs-employment.info
justgood.info  lookgold.net   lowcost-travel.info  money-source.info  myhostzone.info  numisblog.com
peoplesearchfinder.info  pr-articles.info  realeas.com   refinancing-guides.info  spyware-remove.info
telelot.info  the-law.info   toppaid.info  travel-deals.info  travelcorrect.com  wedding-guide-site.com
your-blog.info  your-credit.info

MORE ARTICLES:

MethodSmart Media, Inc. Awarded the University of Tennessee’s College of Business Internet Marketing Contract
MethodSmart will provide initial website Search Engine Optimization (SEO) and SEO maintenance services for The Center for Executive Education (The Center), the Aerospace Executive MBA (Aerospace MBA), the MBA program (MBA), the University of Tennessee College of Business (College of Business), and will renew and significantly expand existing SEO services to the Senior Executive MBA program (Sr. EMBA), and the Executive MBA website (Executive MBA). Additionally, MethodSmart will provide website design & development retainer services to the College and its programs.

Web Site Turn Ons
When you develop a sales brochure, you have a mental checklist of what needs to be in it. You probably look at brochures from other vendors.

Deans IT Support Offers a Simple Quick System of how to Instantly fix an Internet Connection and Save Money, Time and Productivity
Below are some reasons why small to medium businesses waste so much time waiting on the phone to fix a simple I.T. problem.

Things To Think About When Choosing A Web Hosting Service
Now that your website is nearing completion you may have already spent some time scouting around on the net for a web hosting service for you to use. One thing that you may have noticed is that there is virtually and uncountable number of them offering their services, all claiming to be the best, which can make a final decision some what difficult.

Web Browsing - Collected Information
You may not realize it, but as you are surfing the web all sorts of details are being left behind about your computer and where you have been. Most of this information is used harmlessly in website statistics, but it could also be used to profile you, or identify you as a vulnerable target for an exploit.

Web Hosting: How To Get Inexpensive Hosting
You might expect that inexpensive web hosting presupposes a lack of quality. That is an invalid assumption. Some highly dependable firms provide space, free domain names and no limit to the number of visitors all at a low cost. You really can obtain fairly priced website hosting that provides plenty of room, high quality services, and top-notch security.

Web Digest For Marketers Now Features 50 Internet Marketing Resource Centers
14-Year Internet Marketing Veteran, Trend Spotter and Publisher Larry Chase Adds New Categories to his Internet Marketing Resource Center

Searching for an Internet Service Provider to Search With?
When you are looking at an ISP it would beneficial if they are located near you because, theoretically, it is easier to deal with any issues that may crop up. Services offered and prices charged vary a lot form 1 internet service provider to the next. The small business ISP's are generally popular as they often give great customer service and provide technical support fairly quickly. These types of vendors offer good competitive price schemes and rely on a good standard of service provision. Another factor that stands out with smaller ISP businesses is the enthusiasm to please. Some of the larger, well known, ISP companies have developed their own in-house technical support and also support other Internet Service Providers. Often these la...

Web Hosting Explained. Not All Hosting Providers Are Created Equal
Web Hosting. Some Basic Facts To Consider Before You Take The Plunge!

Web Site Marketing Tips To Keep You Ahead Of The Field
Web site marketing is the most important part of your sales strategy on the Internet. Without skill, determination, and creativity, your web site can get lost in the sea of competing online marketers.

Building Websites with Articles
I've been blogging occasionally over the last two months about my ongoing experiment with writing articles. This is a super hot topic lately with the changes going on at Google and Yahoo that are impacting many websites and basically freaking people out.

Learn the Language of the World Wide Web
If you are already on the web or thinking about it then you must know the terminology used on the web. Here is a Glossary of a few must know Web Terms.

My Top 12 Web Site Marketing Strategies - Part 2
Part 27. Ezine Ads - create an ad for your product and find ezines that cater to your target market.

Marketing Your Business - How Do I Adapt To The Internet?
The way we do business is changing rapidly. From VOIP, video conferencing, email support, telephone answering services, and the almighty internet.

Five Secrets Keys You Must Know To A Successful Home Based Internet Business
Are you already in the internet business? Maybe you are enjoying money rolling into your bank account while you are sleeping, or maybe you have tried a few online internet businesses but didn?t quite work out. Or are you just starting to look at what is available on the internet?